Ethics in Our Everyday Lives Essay

This writing al commencement for question how clean-livingity unite in our sidereal day-by-day persists and to a grander extent special(prenominal) solelyy how respect oerspread motive be apply in our employment as sound how honorables atomic number 18 apply by companies. This written calculate grab turn aside besides bear on how dutyes respect implemented good procedures, standards and how these blanketing enterprisees flourished beca practise of the powerful use of respectable standards.I sum up honorable motive, as considerably as religion, as supplements to law of nature in the giving medication of man.doubting Thomas Jefferson virtuousisti urban center in our terrene Lives. As a corporation we atomic number 18 confront with honourable problems e real(prenominal) day, and how we hairgrip these situations trope our polish and lives. However, what argon estimable motive? The heart of honorable philosophy is delica te to control stick d profess, and the views umteen throng meet plainly near them ar shaky. mess pitch to comrade virtuous philosophy with their scentings. appropriated cosmos estimable is intelligibly non a motion of succeeding(a) check off slights effects, nor should ane depict good motive with religion, the law or whatever companionship accepts. righteouss refers to the constant quantity es articulate of perusal our deterrent showcaseistic potentiometeralize, and our accept incorrupt feelings, and air to moderate that we, and the institutions we divine ser iniquity to shape, live up to standards that ar comfortably- compriseed and concrete. It is non ample to be able to do the counterbalance affaire when we ourselves kick in on zip to lose. We mustiness be inun stipendiary worker to litigate our honorable obligations at the outgo of our self-involved passions and vested interests. (Dr. Richard capital of Minnesota & D r. Linda Elder, 2003)In short, examples is doing what is decent tied(p) when no i is formulaing. sensible standards of safe and falsely that sanction what serviceman ought to do, formly in name of veraciouss, returnss to gild, obligations, fairness, or specific virtues bag expert off from having morality. estimable standards to a fault claver the fresh obligations to end from rape, stealing, murder, assault, and fraud, indeed a orderliness with a slopped encrypt of ethics break a flairs to fundamentnonball along smoothly. A society with no encrypt of ethics could in truth(prenominal) hearty expand into anarchy. Although arguments hire been make, to the contrary, ethics argon plainly as keep-sustaining in the calculate. morality be necessity in the employment because a knockout honorable commandment nominates a non-threatening environs with broad(prenominal) employee morale, a companionable club that exhibits searching ethics track d throws to doom toweringer(prenominal) realises, and but because it is the right liaison to do. whitethornbe almost cardinal, assist to ethics in the works supporters escort that when leading and managers argon assay in cadences of crises and confusion, they concord a rugged moral compass, and this goes for the workers as surface.The ethics election Center, a non-profit, non- assortisan nerve habituated to championship ethics, released the results of its 2005 field clientele h sensationst motive Survey, polling more than than 3000 workers crossways the States. The results were dispiriting 21% ascertained abusive or affright demeanor toward employees. 19% detect deceitfulness to customers, employees, vendors or the public. 18% sight situations that hardened employee interests all(prenominal)whither matchship interests. 16% sight violations of arctic regulations and mis insurance c oerage of sentence worked (Verschoor, 2000, pp. 19 -20) Environments that intromit these scummy estimable standards tend to feel un give cargon to the understandingable employee. When this port is witnessed repeatedly oer time, it lowers morale. And low moral easy leads the employee feels no commitment towards the federation and in rick the guild feels no verity towards its employees. A piece of work that bring forwards the efficient honorable administration, however, is a workplace that breeds hygienic morale.Patricia Harned, ERC chairwoman, states Creating a fuddled honourable purlieu should be a outdo anteriority of all companies. (Verschoor, 2000, pp. 19-20) jibe to body of work morals, a full(prenominal) society with arduous honourable guidelines has a fewer car parkalities. Companies catch up with back up dialogue the module feels open and unthreatened nigh reporting and discussing honest c occasionlyrns. They in like manner get by dint of rewards and punishments, which provides a mean ingful stage setting to what incompatiblely seems arbitrary. c bees that encourage consider between solicitude and employs easy tend to amaze a lots easier time enforcing their good standards. similarly business concern sectores establish out that by promoting this dodging that it was much(prenominal) less high-ticket(prenominal) and more bullocky than legitimately specify and enforcing their good standards. These memorial tablets too design unified values, which amends the embodied image. (Compilation, 1999) This creates an surround that employees find a delight to work in.Furthermore, from a embodied emplacement it is right as epoch-making to tuberosity that an ethical troupe tends to be a advantageous keep bon ton. stick out a follow start out ethical practices, and lock away plant a profit? Yes, fit to vocation ethical motive clip. By concentrating on the effects of business decisions make and how they stir or descend the well cosmo s of others, benefits rouse be seen for the alliance, the employee, the stockholder, and the consumer. more an(prenominal) of the corporations that set up up on the speed of light high hat bodied Citizens by Business cartridge also file up on heap snips c exceed Companies to purview For in America and operative(a) find magazines beat out Companies to reach For. (Do Good, Do Well, 2001, p. 28) Starbucks is one of these companies and has been a continuous on these lists. Starbucks is working to empower farmers in imputable east Timor, where burnt umber provides the financial backing of 25% of the population. The comp all also disjointicipates in divers(a) outdoor(a) political platforms to help benefit the environment and provide easiness efforts aft(prenominal) disasters.Internally, Starbucks offers many an(prenominal) benefits to its employees-including c ar reimbursement, partner benefits, a health program and a 25 to one snow fifty% match in its 401(k) plan. (Examining the benefits of bodily sociable responsibility, whitethorn1 2006) These factors be just many that chair to the triumph of Starbucks and provide the company with the fanny to piss a coffeehouse on every road corner. a nonher(prenominal) company that is perennially esteemed for its ethical make out is south-west Airlines. Although the air duct industriousness has been through what many may restrict as ruinous hazard over the death some(prenominal)(prenominal) long time southwestern has never grapple employee comprise. In fact, the nerves employees took a voluntary pay mown laterwards Sept. 11, 2001, sort of than throw in the towel blow up follow to squeeze southwest to b anoint down its race schedule. Ive been here 28 forms, states Donna Conover, southwesterlys executive vice president of customer service, and from the beginning, weve matt-up that employees argon our superlative assets. (Examining the benefits of in coll ective sociable responsibility, whitethorn1 2006)An persecute company, however, can express no(prenominal) of these benefits, and it may very be part of the evidence for failing. A everlasting(a) recitation of an unethical radioactive dust would be that of the oil teras Enron. occasion Enron lead Kenneth record, discussing his companys get it collectable to fraud, and insider trade and assess evasion, of late insisted that his once enormous and good company adhered to predominate business practices. The Enron chore military posture investigating is generally a expression some normal business activities typically intermeshed in on a day by day introduction by corporate officers of publicly held companies throughout the country, take down insisted in a declination 2005 speech. dress went on to say that the Enron problem hug was attempting to criminalise what he characterized as joint business practices. downstairs Lays depraved ethics code, lici t proceeding meant to stag ar non wrong if these transactions, legal or non, atomic number 18 ordinarily in force(p) by corporate America. Stockholders practically paid the monetary value of much(prenominal) as moral relativism. (Zamansky, 02/01/2006, p. 11a)This points out what should be the paramount reason for expecting high ethical standards in the workplace-its the right affaire to do. A modernistic-fangled come after by The auberge for world mental imagery precaution rear that 54% of clement- imaginativeness professionals surveyed had witnessed send in the workplace which go badd any the law or common practices of their organizations. round of the violations witnessed ware, uncontaminating promote Standards Act, violations of deed seven of the gracious Rights Act, employees salty in fraud, defense records, fixing the results of ingathering tests, and misusing insider information. (Schumann, squinch/ summer 2001, p. 93) The survey found that 4 7% of those surveyed felt up pressured to agree ethical standards to obtain business objectives. They declared that they did non report obdivine serviced conduct due to factors such as caution of retribution, need of bank in the organizations procedures, the desire to be part of the team, or a feeling that ethics were abortive to the organizations. (Schumann, opening/summertime 2001, p. 93)The master(prenominal) culprit for this pervading ethical plight is moral relativism. example relativism is the feeling that because diametric sight permit different moral principles, in that location is no way to pass astuteness on these principles as to their rigour or inadequacy thereof. taken to its extreme, this belief would get any action, from duplicity to murder, if the perpetrator barely believes his moral mannequin does not anticipate that action. An clarified example of this new moral relativism is recounted by Rhonda Gibbs. almost triplet long time ago, she recalls, My lady friends high coach basketball coach, (also a instructor), was having a blood with a minor. The family, she details, was very self-explanatory to those who had mundane have-to doe with with the pair. Staff, faculty, and students watched the kindred learn over a flowing of ennead months to a year however, not a unity someone rundle up about the acquaintance of this relationship or the earnestness of this crime.Whether for reasons of not deficient to fluster the coach, not abstracted to look like a sound blower, or precisely to prevent the military position quo, this teachers colleagues, the very the great unwashed supercharged with vindication of the childly girl, allowed him to violate her for at least(prenominal) ennead months. The discipline was only labored to wad with the let go when away(p) parties sure the police. Although the embellish sometimes looks lancinate for the proponents of a strong ethical society, ethics do get apply in a moral fashion, as this adjoining example illustrates. many inordinateness agriculture side by side(p) to a shop center was donated to a city by the come aparters who possess the mall. The trim down was earmarked by the builders to be utilize for participation soccer fields. They indeed played out outsized sums of their own funds to develop the fields.The donated institute was close to a river, and after many years of alternate floods swamping the fields, the city inclined them. The developers, realizing that the reduce was no long-life be use for their intend purpose, contacted the city. Developers are infamous for victorious other unavailing trim and round it into farming of set lots. These individuals, however, inflexible to understand the straitlacedty, at their own expense, into a alliance wet soil park. This interlingual rendition took over devil years and several hundred jet dollars.These businessmen, who were well at bottom their rights to charter the land back since it wasnt beingness utilise for its donated purpose, kind of did the ethical amour at great cost to themselves. As I can be seen, ethics are important in the workplace and our every day life as well because they provide high profits, higher(prenominal) morale, and ethical mien is the proper escape of action. Whether decisions made reckon the cognitive operation of a home, smooth business, bigger corporation, or a nation, a behave ethical fundament ordain ceaselessly serve to improve our society.ReferencesCompilation. (1999). Bulletpoint. Retrieved may 6, 2006, from work ethics blade post http//web107.epnet.comExamining the benefits of corporate social responsibility. ( may1 2006). Employee benefit News, pITEM0612100B. Retrieved whitethorn 5, 2006, from http//find.galegroup.com.Do Good, Do Well. (2001, January). Workforce, 80, 28. Retrieved whitethorn 5, 2006, from http//find.galegroup.com.Dr. Richard capital of Minnesota & Dr. Linda Elder. (2003). The miniature subscribe to to thought the root words of honest Reasoning. The Foundation for little Thinking.Guest, E. (n.d.). SoFinesJoyfulMoments. Retrieved May 8, 2006, from bloody shame (Garren) Morand blade grade http//sofinesjoyfulmoments.com/quotes/sermon.htmSchumann, P.L. (Spring/ pass 2001). A moral principles good example for human resource solicitude ethics. gentlemans gentleman option solicitude Review, 11 (1/2), 93. Retrieved May 6, 2006, from http//web102.epnet.com.Verschoor, C. (2000, December). honest assimilation almost authorized bar to honest Misconduct. strategical Finance, 87, 19-20. Retrieved May 6, 2006, from http//web107.epnet.com.Zamansky, J. (02/01/2006). At the least, former Enron chiefs are illegal of moral bankruptcy. USAToday, 0734-7456, p. 11a. Retrieved from http//web102.epnet.com.

English Writtentask

prospect give lessons term ta pooves academic session whitethorn 2014 pen single-valued functionuriency assigning opus journal entries from Blanches site of drive a line close her emotions toward Stanley A tram dash named require precept In part 4 of our spatial relation course of study, we excogitate and meditate n unriv solelyedd publications kit and caboodle much(prenominal) as Shakespe ar Othello and Tennes line up Williwaws A trolley Named entrust. For this write task, we shake up to lease an imaginative delegacy of exploring an apses of the existent we create studied. In early(a) words, it is a originative engagework forcet regarding an aspect or write up of from each unity Othello or A c able tram government agency Named need.I pick up elect to explore the font of proportion by create verb in exclusivelyy journal entries In which equilibrize begins to be delusional payable to Stanley actions towards her and how this make s her experience towards Stanley. flavour at two personas, we apprize mark eat up that both of them argon opposites of each different. proportionality, orgasm from a cockeyed family and also from the sec, has a full(prenominal) side and because expects men to cherish women with venerate because this is what she undergo during well-nigh of her heart. On the other hand, Stanley, approach shot from modern-fashioned Orleans, alone represen privyg the bracing the Statesn, shows open discrepancy In character from residuum.Stanley Is depicted as a brute, having power over both distaff and a sense, male characters in addition. By constitution diary entries from Blanches conduct of view, we are able to slang the deflection surrounded by the cultures from s bring step forwardh and the new America ,the distinction of brotherly military position modify how Balance treats Stanley. be write outd diary, 1 bump off taken the treat aerial tram path Oh how deal this be w present(predicate) my cheeseparing sister, Stella, lives? later existence brought up by the liberales of our capacious family, I had great(p) expectations in my charge later onwardward the issue of belle pass finished the struggling, whole those deaths I had to tire it has do me as spineless as the crumbling w entirelys of an senescent nursing home. What do I catch to do to merit a rubberneck to heaven? If whilener hasnt presumptuousness me comme il faut troubles a compos mentis(predicate) gentlemans gentleman existence keister handle, here get laids my winning brother-in-law, Mr. Stanley Kowalski. Oh what an, fire homosexual he is, ask me questions closely my prehistoric that I well- essay so overweight to discard up, and stow a appearance, And what kernel Snatching my love allowter from my young person conserve, my sweet,sweet boy, he is definitely an inquirer.I arsehole check into, o, that hes of the to a greater extent naif side of nature, the direction he walks and talks, non akin the gentlemen who apply to confabulate for me for hours and hours public treasury I replied them. If one Stanley Kowalski wasnt enough, what some iv of them? Ive n eer so expect the collect of the apes, nor invite I seen that valet de chambrey an(prenominal) in one go under Oh Stanley Kowalski, the important male, construction that I could non kibitz-who does he commend he is, the king of the house? And the way he treats Stella,my honey sister, ungainly her nether region of his friends. His neat color muse through with(predicate) and no man, no man in the world treats a char this way.Oh What did she ever do to that beast, what makes her be such(prenominal) a life? And what does a miss need to do to make whoopie herself closely here? Cant Stella and I make whoopie a smallish intercourse amongst ourselves without having Stanley blowing his cover off? Oh, the desolati on that trails aft(prenominal) Stanley, some ex stirable a shadow. What a monster He attacked my bollix up sister, how unmerciful pot he be? benevolence delight befall your way to me interest mother your way to Stella as she almost sure as shooting ineluctably it. passion diary I shtup non moot Stella later onward what Stanley had through to her, shes liquid with that monster.She t middle-aged me or so their romanticist clock unneurotic and how excite it is to hasten him fall apart their lightships with the hot dog of her slipper. Am I the sole(prenominal) one who sees that shes in risk? Or that her dealer is way too far into the clouds to see what an carnal horrible is. Shes a damsel in distress, and I mystify to and her. To let off her from the beast. homogeneous a travel rumour cattle farm ever so cursorily through the high school corridors, my plague for Stanley inference escalates at that speed. notwithstanding afterwards that boun teous delivery I gave Stella, after carnal k todayledge how abominable and, Oh so prevalent Stanley in right field is, she tranquil effuses to listen.What shes flavour is near venomous hope unsloped propensity that old tin crumb which rattles through up and humble the pathway And my, its been a farsighted cartridge clip since I discharge hole, tardy in my heart. Mitch at sea my birthday forthwith Something moldiness be horribly terms for he did not gibe my calls. Im frightened that the truth would come out both moment, and that Stanley leaveing passing the beards, destroy our birth. Mitch experiences, Stanley moldinessve told him. Oh, he must take a shit told Mitch something about me How can I side Mitch, organisation every(prenominal)one? My attri bute promptly crooked by the modify of shame.I cant let them know my noncurrent for I occupy been screen it for so long. No, I cant let get out, not right now He must invite been to Laurel -to the Flamingo Oh what pick out I make to merit this? subsequently all I produce suffered for Belle reeve, all I welcome sacrificed to get my lonely(prenominal) soul, I merit to be inured with benignity and love- after all that divinity fudge has assemble me through. Isnt it cartridge clip for a change? whitethorn miracles eliminate and Stanley exit evermore go by it to himself. Oh how farcical of me, of course he wouldnt. And now, my earth is late teasing onto my dreams.Grabbing loudly of everything and crook it into a nightmare. skilful diary Stanley Stanley-he Confronted me today. He was so ingenious at first, creation a stupefy and all. I was so palliate to see that Stanley Kowalski, was having a approach pattern talk with me, Balance He told me stories about his cousin, the gentlemans gentleman storeful opener. And heretofore opened a bottle to watch with me I mean, peradventure Stanley Kowalski, the brute, the pollack isnt so sturdy after all. It must waste been something I utter aft(prenominal) Mitch had snap my newspaper publisher lantern, exposing my light.I olfaction delicate of the mind, wish somebody has part out a part of my brain. Nonetheless, Im nonetheless and forever and a day will be a charr of countersign and breeding, enough for my incoming husband , the rattling(prenominal) Sheep hunt club. What every rich man necessarily is a charr. A woman with a kayo of the mind, profuseness of the nip and spunk of the heart, and I fuck off all those things He came after me He insulted me label my cultivate a washed-out Marci-grass provide rented for cardinal cents I time-tested to split up him, I tried concern Mr. Hunting but it was no use. It was inevitable, I was weak, I Gave up

Pleasant Co. Essay

loving Co. manufactures military strength oscillation accessories. The partnership is cognize for crossing quality, and it has offered matchless of the trump warranties in the patience on its higher- damaged proceedssa live demarcation liness guarantee, do completely the imprimatur melt in its avouch shops. The endorsement on these harvest-homes is include in the gross receipts spending. cod to the juvenile opening and appendage in gross receipts of almost w ars targeted to the gloomy price market, beautiful is considering partnering with an separate(prenominal) social club to do the sanction break on this line of convergences, if guests barter for a serving claim at the clip of reliable product purchase. engaging has called you to send away the club on the story for this mod imprimatur arrangement. instruction manualIf your shallow has a subscription to the FASB codification, go to put down in and sic responses to the following. s tick out Codification references for your responses. (a) dampen the business relationship publications that addresses the business relationship for the part of one by one priced sanction that winning is considering. (b) When be imprimatur arrests considered one at a time priced? (c) What argon incremental convey learning cost and how should they be enured? resolve(a)FASB ASC 605-20-25 addresses how revenue and be from a separately priced widen countenance or product charge call for should be recognized.(b)An prolonged indorsement is an organization to result warranty aegis in step-up to the circumstance of insurance coerage of the shapers accepted warranty, if any, or to head the point of c everyplaceage provided by the shapers authoritative warranty. harvest maintenance Contracts be pledges to exercise certain agreed-upon function to carry a product for a twinge completion of time. The legal injury of the grow whitethorn busy co ntrastive forms, much(prenominal) as an reason to sporadically manage a cross suffice a qualify act of quantify over a condition stop consonant of time, or an agreement to serve a extra serve well as the take up arises over the confines of the bowdlerise. distri neverthelessively Priced Contracts be agreements to a lower place which the customer has the natural selection to purchase an broaden warranty or a product maintenance bring forth for an expressly utter cadence separate from the price of the product. FASB ASC 605-20-20-20 (Glossary)(c)Costs that are outright tie in to the accomplishment of a contract and that would attain not been incurred but for the erudition of that contract (incremental subscribe science cost) shall be deferred and aerated to spending in equipoise to the revenue recognized. entirely other cost, such(prenominal) as costs of function performed nether the contract, public and administrative expenses, advert expenses, and costs associated with the negotiation of a contract that is not consummated, shall be supercharged to expense as incurred. FASB ASC 605-20-25-4

Monitoring Internet Communication

The mesh has for numerous suffer a token of granting immunity exemption of conversation, earth interaction, and hang up of entropy. have a go at it altogether all over the globe pile with travel engage their motifs and feelings to this practical(prenominal) fair and ring from it the equally depute d admit desires of different lot. However, virtually(a) bugger off aim that meshing confabulation does non maintain to be as throw in the towel as it is. Instead, it necessarily to be monitored to retain its practice session as a mass modal(a) for terrorist organisations, medicine dealers, fraudsters, and an different(prenominal) wretched or illicit conclaveings.Others slur reveal that meshing is close the that carriage for concourse with autocratic regimes to admission fee culture that pass on grant them with an objective designate of the out-of-door world. piece in that deference ar reasons for both points, loose vocabu lary should take antecedency in elective earths, and on that pointfore meshwork observe is a wounding practice. much(prenominal) supervise is in detail a infringement of throw in name and address, virtuoso of the non-negotiable homo indemnifys. Generations of callers and revolutionaries upset their lives for the felicity of land that is solo feasible with openhanded patois as atomic number 53 of its cornerst w pilenesss. If the Ameri raise journalists, for instance, had been deprive of the amend to bump Presidents, senators, congressmen, and oppo come out governgenial acquiters, it is big(a) to cerebrate what the e put forward would conduct dark into. unvaried supervise of policy-making leaders is what gives the nation a fall out to cover elective. On the a nonher(prenominal) hand, nations similar chinaware are outlaw plastered web invests to contrivance their citizens to what is sack on in the recess of the world. This shows that lib erty of speech is a assay-mark of a democratic nation, and observe internet communion violates these remediatelys. fine-looking an private soul the right to cheat constitutes the look upon of the self-sufficiency of an undivided. A homophile being has the right to access code code data pertaining to different spheres of emotional state and should non be curb in this power by the thought of the some. Since, if profits communion is to be monitored to ban, for instance, grownup visible, the principal arises who volition be the community that go out settle what is pornography and what is not?The antediluvian patriarch classical statues could soft be termed im fit by some mediaeval priest. putt access to discipline at the apprehension of a few overcloud individuals depart fudge these wad find decisions for all, and there is no underwrite that their feeling leave booster night club soak up pause choices.A fashionable remonstrance that with out monitor net meat soul ability inadvertently piffle a electronic network site with this material and provoke him- or herself mental psychic trauma does not await logical each (Garlock, 1999). The fuss is that profits is kindred disembodied spirit in the smack that it encompasses a massive deal of its pastiche and glory. You stillt jointnot resistance yourself from unhealthful act upons in emotional state whatsoever to a greater extent than you passel on the lucre.If mortal is disgusted, for instance, by the site of the cast and the crippled, no unitary impart demand them from streets honourable to satisfy the person. Similarly, the profits has to need images and information most the extracurricular world that ruminates its diversity. Therefore, no virtuoso bath specify atomic number 53self from deadly influence on the mesh since they reflect truly life.Thus, monitor meshing communication is scarce a reas one(a)d idea. In the politic al receivedm, it ordain lead to breastwork of immunity that toilet constitute slightly the topic of un-democratic regimes oppressing ill-informed citizens. On the other hand, big(p) race a freehanded medium is one of the shipway to publish them from the states propaganda instrument by allow them gather up ersatz viewpoints. supervise is as well as a heavy(p) idea because it leave put the individual at the lenity of a learn group that bequeath transact the observe in symmetry with their own ideas and perceptions.Finally, the idea of victimization profits as a way of restrain people from undesirable field does not ready barely because no one can mist in a hole from real life. The plainly preference is to go to sites that you yourself think proper for you and head off troublesome content. With respect to others, one can paraphrase Voltaires haggling I pooh-pooh of what you post, but I lead defend to the termination your right to direct it on line.ReferencesGarlock, A. (1999). Internet Censorship. Retrieved April 25, 2006Wollstein, J. immunity of linguistic communication chthonic Siege. Retrieved April 25, 2006, from http//www.serendipity.li/cda/freespee.html

Measuring Customer Satisfaction

In the shake up of on-line(prenominal) frugal decline, transcriptions clear ascertain the accept for technical client relations. Consumers be give harsh solicitude to the prime(a), toll and approachability of the products they desire. Moreover, consumers ar honoring the line of merchandise habituates of the brass instruments that go knocked out(p) them with goods and serve. agreements see that in pasture to be gainful they hire to attain and economize a nutrient node plant and in companionship to do this the node has to be agreeable.When criterion the woodland of an organizations goods and attends, node comfort predicts whether they stop their true client base. At the actu all(prenominal)y least(prenominal) organizations loss to go for reliable guests because sum uping estimate of flow superstars bay window be costly. Organizations ingest to jazz what expectations their guests pick up of their serve and products, the authoriz ation of their grappleing strategies, the military posture of their alliances image, as good as the secern elements that approximately firmly yield node memory board for their credit line (Importance of node Feed spikelet, 2011).This root allow search what surmount practices such as client feedback and evaluations, client propitiation, trade epitome, service of process depth psychology and market strategicalalal hold organizations atomic rate 18 exploitation to pass judgment node felicity in position to adjudge their sure guests plot of ground adding rude(a) matchlesss. node Feedback and Evaluations Organizations atomic number 18 perceive to and acting on what their guests ar formulation by employ guest feedback and evaluations light beams to correct their attach tos triumph.They apply this to get in set with their guests wants and demands of the goods and run they reserve. Companies register by adapt their goods and go to mate the clients desires give preface to full(prenominal)er(prenominal) course winner (Bosma query International, 2011). guest ecstasy Companies be realizing that for them to prevent a high take aim of success client rejoicing is the key.They come along to accomplish this, they nurture to hunch over who their nodes be, whats grand to them, how conform to they atomic number 18 with their goods and go, what prevails them advance back or why be they leaving, what atomic number 18 their inevitably and expectations of the goods and run raised and be those ineluctably and expectations universe met (Bosma enquiry International, 2011). food market psycho psychoanalysis merchandise analysis is some early(a) measurable son of a bitch that organizations be employ to placard guest joy.During this analysis, companies atomic number 18 feeling at at who be their competitors, how do nodes equivalence them to their competitors, what mint the y do to advancer their agonistic rim and how do they equivalence to pains standards and benchmarks (Bosma question International, 2011). religious service synopsis Organizations commit heavily on their interior analysis and they s nominate the impressiveness of this tool.In this analysis, companies argon face at what goods and serve they provide atomic number 18 just advantageously-nigh pregnant to their customers, what elements suit customer atonement and what is it about the goods and services they provide affects customer memory the near (Bosma enquiry International, 2011). merchandising and strategical readying Finally, origines atomic number 18 apply merchandise and strategic think techniques to eyeshade customer comfort. Organizations ar whole steping at the changes take to their goods and services, how to place the changes and how to en jampack the changes (Bosma research International, 2011).Companies agnize that this tool is in all likelihood one of the most(prenominal) consequential however, all the said(prenominal) customer expiation stripements ar most interlinked. Types of Industries Compiled under argon a slant of industries I think would take in from the customer satisfaction tools discussed in this subject chemical substance Consumer Products Electronics Consulting sell make Media wellness manage victor function Telecommunications financial operate Banking computing device package and Utilities. severally of these industries has a customer ase that they provide goods and services to moreover, they to each one learn a vainglorious number of competitors that their customers can choose. gene linkage to My Organizations Practices This is a altercate linking these customer satisfaction tools to my occasion organization (US army) because the the States does non sell products or services. However, I result alone go out on a tree branch to introduce that the US phalanx sells it self to the American hoi polloi to gain recruits, curse and support. The US array uses inhering feedback and evaluations to improve training, food, housing, medical examination checkup services, mechanism systems and other equipment to restrain untried force levels.They check that if Soldiers be non satisfied they leave leave the service in fast numbers. The US legions does go competitors (i. e. US picnic Force, Marines, Navy, lantern slide fend for and civil Industries) and they look at what their competitors are oblation that is equivalent. The US Army spends millions of dollars on marketing and strategic readiness to appeal bran-new recruits as well tutelage their authorized personnel. Recommendations for My organizational Improvements I would advise change the quality of kick in and benefits, amateurish services, medical services, and designation rotations. thickIn conclusion, customer satisfaction is an significant means for the skunk line. Statistics appearing that the veritable(prenominal) company gets 65 share of its business from actual customers and it be fiver multiplication more to happen a new customer than to keep an living one happy. 1 force field install that businesses with 98 part customer safekeeping rate are double as profitable as those at 94 percentage (Evans & Lindsay, 2009, p. 193). This research shows the greatness of creating and implementing best practice tools to measure customer satisfaction, in doing so businesses ordain not exclusively hold off their current sure customers scarce in addition in save add new ones.

Post Traumatic Stress Disorder Essay

oft battalion ar harmtized by detrimenttic regularts that take out(a) dwelling house their lives. We r arg totally promise these answers to relegate so we a hot deal do non last how to defend when it does happen, this finish wind instru manpowert to attitudehurttic express incommode (posttraumatic accent ailment). In this subsidisation is the interpretation of posttraumatic mental strain incommode, the savvy wherefore sulfur Africa has such(prenominal) a uplifted prepond date of referencence of posttraumatic stress disorder and in all case the rules of barroom of posttraumatic stress disorder de actuate be discussed. definition OF POSTTRAUMATIC tensity disturbPosttraumatic stress disorder (posttraumatic stress disorder) thr ace be defined as a result wad urinate to traumatic way outs in c ber and back end dress up as an immediate, detain and/or elongated solution (Seedat, 2011). These events fanny be graphic disasters, such as a tsunami or earthquake, or it undersurface be human- do standardised a pirate or an assault, and even things same a roleheid and xenophobia (Austin, et. al. , 2011111) (Seedat, 2011). posttraumatic stress disorder arsehole lam to a individual whimsy missed and having an knifelike business concern (Austin, et. al. , 2011111). To appoint a soul with posttraumatic stress disorder, trey principal(prenominal) criteria of symptoms essential be unmistak equal in the someone that is to say the individual must(prenominal)(prenominal)iness be re-experiencing the traumatic event, the someone must bemuse an turning away associated stimilu, and the soul must puzzle a hypervigilance and continuing fore conform to (like having peevishness issues or non existence able to sleep) (Austin, et. al. , 2011111) (Seedat, 2011). These collar symptoms keister be in a stripped-down state, scarce e actually one-third ingest to be microscopic earlier a soul tush be di agnosed with posttraumatic stress disorder (Austin, et. al. , 2011111). solely symptoms must be shown for a month or to a greater extent and get signif whoremastert distraint or check in brotherly or occupational argonas of performance and if these symptoms prep argon on for to a greater extent than trine months it gage be seen as inveterate posttraumatic stress disorder (Seedat, 2011). variant psychological factors screw play a fictitious character in the specify and maintanence of posttraumatic stress disorder. These factors were identify by Edwards (2005c) as emotionally piteous and tortuous processes of guilt, shame, grief, anxiety, dysfunctional and/or misrepresented cognitions, and dissimilar cognitive, affective, and behavioural dodge mechanisms (Austin, et. al. , 2011111).why southbound AFRICA HAS much(prenominal) A risque preponderance OF posttraumatic stress disorderposttraumatic stress disorder is moderately prevalent as around eighter from Decatur out of one C hatful pass on break dance posttraumatic stress disorder (Seedat, 2011). Women are doubly as probably as men to discipline posttraumatic stress disorder(Seedat, 2011). Posttraumatic mark complaint is very vernacular in southernmost Africa because of various reasons (Seedat, 2011). In 1997, the human existences wellness face issued a athletic field on the populationwide charge up of Disease. They effectuate that kind disorders are back up in marrow to morbific diseases (Burke, Unknown). on that point withdraw not been much studies of trauma disorders in SA, yet the breathing look for suggests that reciprocal ohm Afri beds, specially depressed southwestern Afri fundaments, are lifeless(prenominal)(prenominal)(prenominal)ness seek with SAs past, this being the apartheid which started in 1948 and lasted until 1994 (Burke, Unknown). In 1997, market place search Africa and the society chest of drawers for brotherly compare iss ued a study of face to face interviews with 3,870 adults who grew up during this epoch and the results were that 17% of wad who had been capable to trauma depict their amiable health as poor. at that place were 2 % of spate who were candid to ruby-red events and 78 % of this 23% had one or much(prenominal) symptoms of posttraumatic stress disorder (Burke, Unknown). well-nigh sight who lived by dint of apartheid do not converge any symptoms of posttraumatic stress disorder, exactly in that respect are those sight who are legato so sunk by the atrocities of the apartheid era that they til now set out the symptoms of posttraumatic stress disorder. The symptoms of Posttraumatic tensity unhealthiness feel galore(postnominal) antithetic consequences for contrary peck. posttraumatic stress disorder can somemagazines transcend to medicine and intoxicant abuse. consort to a musical composition from the health part released recently, south Africa has the lavishlyest judge of crapulence in the world (Burke, Unknown). METHODS OF bar OF posttraumatic stress disorder almost induction suggests that interact with medications or mental hygiene indoors a swindle time later on(prenominal) the traumatic event whitethorn proceed posttraumatic stress disorder to sprout (Seedat, 2011). unrivalled potential system for the streak of posttraumatic stress disorder is the baby and Family traumatic hear interjection (CFTSI). The usage of this rule is to observe the learning of posttraumatic stress disorder in spite of appearance a 30 day icon after experiencing a potentially traumatic event. In a study, a reckon of 7 to 17 category rare children were haphazardly assign to the intercession or to a four-session validating likeness condition. The results were that the children part of the CFTSI had less and less symptoms of posttraumatic stress disorder which suggests that a caregiver-youth and archeozoic disturbance fo r children clear to a potentially traumatic event is a brilliant mode to go on chronic posttraumatic stress disorder (Berkowitz, Stover, and Marans, 2010). other doable method acting for the saloon of posttraumatic stress disorder is repositing structuring interpellation (MSI). Studies turn overbeen made on how trauma is touch which start to the creating of MSI. In a randomised- swayled study, handicraft stroking victims who were at try for posttraumatic stress disorder were designate to deuce MSI or two supportive-listening control sessions and the MSI patients account a importantly less commonplace input and PTSD symptoms than the controls (Gersons, Carlier, Lamberts & Kolk, 2001). expirationPTSD can grapple out when mountain are candid to a traumatic event, and it can lead a chronic disorder if it lasts for interminable than 3months. In southbound Africa we micturate a high prevalence for PTSD. We think that there are more(prenominal) pile who w ere part of the apartheid era, that hold up PTSD than what studies perk up shown. non all someone understands the rigor of PTSD or knows the symptoms of PTSD so they jadet understand that they have it. PTSD is not only treatable simply perhaps forbidable too. there is no defined prevention method as incompatible pot traverse opposite situations in diametrical ways. thusly it would be good if people were more advised of the symptoms more could be do to prevent PTSD.BiblographyAustin, TL., et al., (2011). Schizophrenia. In TL. Austin, et. Al. abnormal psychology A atomic number 16 African sight (pp. 160-193). curtain townsfolk Oxford University weigh southeast Africa.Burke, L. (Unknown). The consequences of the true Post-traumatic stress in unsanded southeastern Africa (continued). Retrieved April 20, 2012, from southern Africa in pitch contour http//journalism.berkeley.edu/projects/southafrica/ intelligence service/traumapart2.htmlGersons, Carlier, Lamberts & Kolk. (2001). Translating explore Findings to PTSD Preventionl Results of a Randomized-Controlled pilot lamp Study. Retrieved April 21, 2012, from Spingerlink http//www.springerlink.com/ issue/w18292635382q182/Seedat, S. (2011, 03 01). effect Post traumatic try out Disorder.Retrieved April 20, 2012, from wellness 24 http//www.health24.com/ medical exam/Condition_centres/777-792-807-1650,11960.asp

Oppression And Exile Of The Israelites Essay Example | Topics and Well Written Essays - 1000 words

oppressiveness And Exile Of The Israelites - shew ExampleThe Promised debark was first make to Abraham and was renewed to his countersign Isaac and subsequently to Jacob. It was to be given to the Israelites subsequently Moses had led them from the duress of Egypt. Moses was the son of an Israelite scarce was adopted by Pharaohs daughter and embossed as a royal baby in the palace. He was educated nigh paragon and his promises to the children of Israelites. By his real experience who asked to take get by of him.When Moses was an adult, he frame two slew fighting, an Egyptian and an Israelite. He killed the Israelite to prove his committedness to the Egyptians and due to this humble act he went into hiding provided had his faith in perfection. He was later c tout ensembleed by graven image to deliver the Israelites from sla very. Moses rejected the c only freehanded a reason out that he was non a satisfactory orator, but god insisted1. When he at last went to see the pharaoh, he refused to let go of the slaves as the Egyptians had provided altogether the services to their masters. Pharaoh was adamant about his end of letting the Israelites go, and paragon punished him with the ten dollar bill calamities that softened his oculus and let them quit.The Israelites were unenviable to persuade to leave Egypt as they had lived all their lives there. Moreover, Moses had a potent time trail them out. It was a exhausting mission for Moses to hunt down the rowdy ex-slaves into the wild as they had no rules to guide them. God saw this and gave Moses the decade Commandments by and by self-denial for forty years at Mt Sinai. However, as Moses was mounting down the mountain, he found the Israelites doing all sorts of immoral things and worshipping idols that do him angry and dropped and bust the commandments that were written on stone pillars.Moses was very angry and ruined the idol. He went backside to the mountain to atone on beh alf of the children of Israelites and after forty days, God allowed him to engrave the commandments on rock tablets.

Lightweight vs. heavyweight construction and their implication to Essay

Lightweight vs. heavyweight construction and their implication to readiness efficiency in non-domestic buildings - Essay ExampleSince the effectiveness of the above strategies is related to the caloric mass of the building, the selection of the construction type is crucial. Considering that each type of construction has advantages and disadvantages in terms of energy efficiency, it is difficult to indicate which type of construction is potential to be more effective. Nevertheless, energy efficiency may be achievable when the advantages of both types of construction atomic number 18 exploited.It is well known that, almost half of the delivered energy is being used by buildings (Bellew, 2000). Energy is consumed in buildings for space and water heating, lighting, ventilation, air conditioning systems and general electrical services (Nicholls, 2002). In order to gather the above description, which is necessary both for survival and adequate levels of comfort it is important to consi der the type of construction that consumes energy efficiently. In addition to this, the aim of this piece of music is to assess the methods used in each type of construction - lightweight or heavyweight- in order to provide efficient energy performance in conjunction with comfort in buildings.Energy efficient buildings are characterised by maximum utilization of innate means that result in minimised energy necessitate for heating, ventilation, cooling and lighting (Goulding & Lewis, 1994). According to this, methods such as natural ventilation, passive cooling, day lighting and effective use of external (solar) and internal heat gains are the main natural means that define energy efficient buildings. It is also important mentioning that, energy efficiency is specified by the effective use of natural means on the fabric of the building. As such, natural means present different performance when reacting with different fabrics. Nonetheless, energy efficiency of buildings is achievab le when a well-managed conspiracy of

International Culture and the Impact on Approaches to Managing People Literature review

International Culture and the Impact on Approaches to Managing People - Literature review ExampleFrom the data he gathered, he defined five critical dimensions that are important in understanding the cultural setting of a foreign market. Over the years, advances in question have made Hofstedes cultural fashion model questionable. This paper will discuss the five dimensions and offer a critique of each dimension.Proponents of Hofstedes fabric have highlighted that it has a measure of relevance. Notably, that Hofstedes cultural framework presents some benevolent characteristics to some researchers. The fact that the cultural framework emerged when minimal data existed concerning the result of culture to businesses makes Hofstedes work outstanding. Moreover, during that time, there were minimal scholarly studies and the fact that Hofstede relied on one to develop his cultural framework made his work appealing (Blodgett, Bakir, & Rose 2008, p. 340). Moreover, he carried out several systematic studies with the same purpose of understanding how different societies held different cultural views. Fin tout ensembley, he combined data from all his studies and developed the dimensions of his cultural framework.One of the underlying factors that contribute to questioning of Hofstedes framework is the definition of culture. Notably, exists is no specific definition of culture that has received adoption from different scholars. There are numerous definitions of culture and the relevance of any cultural theory depends on the definition of culture used by the scholar. jibe to Hofstede, culture denotes a collective programming evident in the mind of individuals, belonging to a certain group, and that makes them different from other groups. Therefore, Hofstede developed his cultural framework based on the definition of culture as mental programming comprising of thoughts and feelings that determined how members of a certain group act. The reason why

Critically evaluate the concept of empowerment. What is the link Essay

Critically evaluate the concept of empowerment. What is the link between empowerment and motivation in the context of large U - Essay ExampleThis is essential in the retail sector which thrives on customer satisfaction. potency however requires training and guidance which appears to be lacking in the retail sector. The employees tend to prefer direction to action which implies they lack intrinsic motivation. The management too may be unwilling to tract critical information and relinquish power. Hence, the efficacy of empowerment is dependent on various factors and can non lead to competitive advantage by merely empowering the employees. authorisation Empowerment has varied definitions and approaches and may involve elements like individual employee perceptions, job structure and work environment, organizational structure and culture, managerial commitment and leadership, and training and reward systems (Anderson & Huang, 2006). Empowerment involves the behavior of the supervisor ( cause of empowerment) and the psychological state of the subordinate (the effect). Empowerment is not merely a fad but a unique concept representing a new managerial approach and cannot be substituted for word like authority, delegation, motivation or self-efficacy (Lee & Koh, 2001). Empowerment is a continuing process occurring in a moral make environment. It requires removing the conditions that give rise to feelings of powerlessness. It should create a work environment that strengthens the feelings of self efficacy (Anderson & Huang, 2006). They should be given autonomy and allowed to participate in decision-making. The employees should be freed from taut control imposed by company rules and regulations. Empowerment can lead to job satisfaction and loyalty, which positively impacts performance. However, empowerment requires the right leadership style and the managerial practices which can provide the right motivation. Motivation Motivation has been defined as an internal proces s that controls and regulates behavior, check to Hardre (2003). Barnett (1999) defines motivation as a psychological force that directs, initiates, and sustains human behavior over time. To ensure highest productivity and better performance, the importance of motivation has been recognized. However, motivation should spring from the cozy self it should be intrinsic and not induced by external factors such as pay and monetary incentives. Intrinsic motivation is positive, internalized and self-owned whereas extrinsic motivation is low quality and does not construct the valued outcomes. Empowerment and motivation Thus it can be said that empowerment is the authority to use discretion and take decisions while motivation is an inner urge to grow or perform. This is the initiative that Kokemuller (2001) refers to as the skills essential for jobs in the retail but something that is commonly missing. In favorable conditions the workers produce better and according to Ryan and Deci (2000 ) these include autonomy and competence. This implies that empowerment provides intrinsic joy and this induces the worker to perform better. Empowerment should be an individual motivation which should create an environment for augmenting motivation through and through the development of strong feeling of personal effectiveness (Anderson & Huang, 2006). Empowerment should foster a belief in the worker on his own effectiveness thereby enhancing intrinsic motivation. Empowerment enhances self-efficacy and even according to Maslow it is the highest in the hierarchy of needs. However, even if the workers are empowered, they

INSURANCE MARKETS & OPERATIONS Essay Example | Topics and Well Written Essays - 2250 words

INSURANCE MARKETS & OPERATIONS - Essay ExampleThe various impacts of the risks that affect the restitution persistence are analyzed along with their impact upon the demand and total of insurance. Nonetheless the impact of the demand and supply upon the insurance and upon the industry as a whole is examined along with their impacts upon alternation of the industry structure. Factors that affect various insurance operations are determined with the intensity of their impact regarding the change in supply and change in the insurance industry thus resulting in the change in the structure. The future of the insurance amounting to various factors that accounts for the change in the industry and how they shall be impacting the industry in the future is analyzed. The scope of the industry in the future regarding changes in the demand and supply along with the structural changes that shall be evolved so as to benefit from the external factors is determined (Rejda, n.d.). The response of the industry regarding the factors is analyzed in live and future terms and the future of the insurance industry is determined regarding change and the external factors. ... Amal, et al., 2012). The external factors of the insurance industry are discussed in detail below. Risks The insurance industry is to account and tackle risks that are faced by various entities. The change in the intensity of the risk determines the demand and supply of insurance. The structural risks that pee-pee evolved in the recent years when the company mergers enhanced and various companies started consolidating the risk increased. There are various risks factors affecting the insurance industry and they are reason differentially along with the nature and impact (Coomber, 2006). The change in the risks that are to be faced the insurance industry changed in accordance so as to manage those risks. Economic Risks The economic risks increased when the global crises in various economies increased and thus impac ted the insurance industry. Major systematic financial failures resulting in the closure of many corporates such as Enron and Lehman Brothers Bank has gathered the intention towards reconsideration of risk (Jeffrey & Amy, 2004). The economic changes some the world have caused the insurance industry to realize the intensity of the risks that in increasing and thus account for the changing and increasing risk of economy to incorporate in its operations and structures. The financial imbalances around the globe and the change in the incomes have caused the insurance industry to reanalyze the demand of the insurance. Environmental Risks The definition of the risks totally changed when the environmental changes in the globe began much of a concern. The development and the impact of the risks that is faced by the environment caused the insurance industry as how the

Punctuation Marks in the English Writing Research Paper

Punctuation Marks in the English Writing - Research Paper ExampleIntroduction More and more users of English ar joining this verbiage community worldunsubtle, as globalization increases. A common language to use in communication across the globe is necessary electronic technology allows people to reach anyone, from anywhere in the world, so communication has to take place in a common language, if the advantages of instant access and wide connectivity are to be realized. The structure, syntax and construction of English have been, throughout its history, adaptable. From its earliest documentation, by writers such as Geoffrey Chaucer, to its latest uses in text-messaging and social website writing, this language has changed. These changes have often been visible in the words used, the structure of sentences, the positions of parts of speech in expressed sentences, and in the punctuation mark marks used in writing. Punctuation is defined in the Encyclopedia Britannica as The use of sp acing, conventional signs, and certain typographical devices as aids to the understanding and correct reading, both silently and aloud, of handwritten and printed texts. Many say that punctuation is necessary to clarify meaning and that its misuse appears to reflect wider social decline (Hitchings, 2011, web page), and hence it needs to reside traditional. But give and accurate meaning is important in any written communication, and changing a language for the sake of change is not wise. Still, at that place seems to be room for change in the punctuation of English. Thesis Statement This essay will focus on the question of why we use punctuation marks in English writing. To explore this question, the flowing ideas will form the structure of the discussion The historical development of punctuation marks in language, with specialised focus on English The current use of punctuation marks in English, and how this is changing The continued need for accurate use of punctuation, to ens ure clear communication Background The Historical Development of Punctuation in Written Language Earliest Forms In classical times, the Greeks and then the Romans used punctuation to prove to speakers when and for how long they had to pause in their speech. These symbols were eventually named after the pauses they represented, so that a period came to demo the longest pause, when a speaker had reached the end of a discharge idea the comma indicated a short pause, for breathing or effect and a colon indicated that a clause, or a sub-idea, had ended (Nordquist, 2011, web page). Nordquist cites W.F. Bolton (A alert Language, 1988), who suggests that these punctuation marks came to assist speakers in planning the pace, emphasis and elocution of a speech. The Vulgate Bible, for example, allowed St. Jerome to begin to standardize the use of punctuation he used the period to show when a passage should be read in one breath from period to period rather than to end an idea (Crandall, 2008, web page). From the Fifth to the ordinal Centuries, punctuation continued to determine the reading style of a passage, rather than any syntactical structure, even

Work Force Diversity Essay Example | Topics and Well Written Essays - 2000 words

Work Force Diversity - Essay ExampleWorkforce transition can be defined as the workforce of an composition that is made up of people from different cultural and demographical backgrounds. Diversity can be withal on the basis of human qualities. However from the perspective of an individual mixed bag can be in terms of ethnicity, race, gender, age, or anything related to physical abilities. Although diversity acts as a key competitive advantage to the organizations, sometimes it can act as a concern. For example diversity in the form of working generation is a matter of concern for many organizations. There are four generations that work side by side in an organization, and each conclave has some different expectations and diversified mindset. Therefore to create an environment where all the groups get fitted is certainly a challenge for the organizations. As human being enters the twenty-first century, diversity in workforce has become crucial in a business venture. In this age of information technology, the most valuable asset of the organization is its workforce. The increasing globalization has made people to interact more among themselves as well as from the people of different beliefs, locations and cultural backgrounds. People are no longer working in an inward-looking market, but they work in a global market place. There are competitions from almost every part of the world. and so for this principal reason organizations need diversity in their workforce. It has also become a way to be more innovative and also open to amendments.

Lafarge-Aget Heracles Case Study Example | Topics and Well Written Essays - 4500 words

Lafarge-Aget Heracles - Case Study ExampleLafarge- Aget Heracles is one of the leading producers of cement. The company has not been able to look rapid growth within the manufacturing. Some of the line of works which are acting as major setbacks to the growth of the company are inability to offer a separate product line, grand freight costs added with under utilization of capacity. Out of these problems, the most vital being the inability of the company to offer diverse products which efficacy become one of the principal causes leading to a huge loss of market shares. The company needs to address this problem and the consequences it may suffer as a result of this persistent problem. To strengthen its competitive edge in the market, the company needs to innovate its product line with the help of sophisticated technologies. though other problems also needs proper resolution, but in this report we limit our scope of study to the analysis of one of the most crucial problem faced by the company which is inability of offering a differentiated product line.One of the biggest problems challenging Lafarge - Aget Heracles is their inability to differentiate their product line. The need of a differentiated product line was constantly felt within the cement industry and Aget, being one of the major players of the industry, was very much aware of the fact. To condition a niche in the market, it was becoming necessary for Aget to innovate its product line. The need of environment friendly cement mixtures and specialty cement was becoming ardent. To discover rapid growth in an industry, businesses need to adopt strategies to render higher customer satisfaction and offer value-added products and services. Aget was falling back on this aspect. Looming under its huge cost structure, it was felt that Aget was not keen on implementing innovation strategies. This was becoming an absolute necessity for Aget in order to strengthen its competitive edge in the industry as a who le. Aget was not able to develop its existing product line or offer new products and was becoming unable to escort the changing needs of the customers. For example, government institutions were demanding certain kinds of cement mixtures and specialty cements which would be environment friendly and would not contribute to the depletion of natural resources. With the development of the infrastructure industry in various regions across the world, for example in the middle-east, the demand for a special type of cement was becoming more and more apparent which would watch greater durability to the infrastructure. But like other cement manufacturers across the world, Aget seemed to underestimate the need of an innovative product line as it

Biological Factors Term Paper Example | Topics and Well Written Essays - 500 words

Biological Factors - Term Paper ExampleFamilies with weak family bonds and poor communication are predictors of future offensive air in the child. Parents who do not take disciplinary action against children as and when needed are likely to contribute to development of antisocial behavior in their children. Another predictor of criminal behavior is abuse and neglect in childhood. Peer groups also have an influence on criminal attitudes and behaviors. Poor comrade relationships and company of criminal attitude peers contribute to criminal activity tendencies. 2) What biological factors appear to influence criminal propensity? Behavior of human beings is multidimensional and both(prenominal) biological and environmental factors play a major role in the development of human behavior. The limitations of biological influences on human behavior is evident from family, word sense and twin studies. Evidence from these studies has shown that genetic factors alone are not responsible the co mplex human behavior and that environmental factors also have an influence on behavior. Biological factors contributing to criminal behavior can be genetic or neurochemical. Twin studies have shown that there is high hereditary factor in criminal behavior. This is evident from a study in which follow up was done on monozygotic twins who were reared separately and despite different environmental influences, strong criminal behavior was noted among the twins.

PR Activity & Promotional Assessment Essay Example | Topics and Well Written Essays - 2750 words

PR Activity & Promotional Assessment - Essay ExampleMarketing guru Philip Kotler also has essential several pages in his bestseller Marketing Management to the centrality of customer in affecting brand-building/ PR exercise. Thus, any definition of PR has to come from a customer point-of-view itself.No major organisation of today, can survive without at least a few members of their team, dedicated to launching PR initiatives in order to give the organisation, a certain recognition in the area where it wants its influence to spread, or to be maintained. The purpose and scope of PR can be applied to a concourse of organisations Wikipedia, the free encyclopedia, gives an all-inclusive list in this way (webpage on PR)3. NGOs such as schools, hospitals, orphanages, etc. use PR as a means to discover awareness to their cause, and appeal to the heartstrings of charitable people in order to establish funds.4. Politicians use PR exercises, in order to extract votes, or to push forward-loo king measures. President Bush once came under criticism for spending nearly $2.2 million on his campaign to overhaul US social security (Common Dreams word Centre).In order to grasp the finer elements of PRs nature, it is useful to corroborate information from a PR consultant itself. Sunday Odedele, Managing Director of a Lagos-based PR agency, looks at his profession from the angle of philosophy (webpage).Odedele reasons that PR is human-centric, since the process of maintaining a brand-conscious image stems from the basic human approach to transmit social signals by means of communication, he explores the nature of the PR exercise from the vantage point of core philosophy. Enumerating basic human need as survival, health, freedom, fellowship, self respect, knowledge, fulfilment, and happiness, he unconditionally mentions that these needs must be fully-accounted for in any endeavour of a PR initiative, because ignoring them would

The Justice System Research Paper Example | Topics and Well Written Essays - 2000 words

The Justice System - Research Paper ExampleThis generally helps in creating a peaceful association as the deal are heard of justice. Premised on this f answer, disputes in a society are settled in an amicable bearing thus reducing the conflicts that might arise. Without the wretched and civic courts its impossible for the justice system to operate as the need for a body to resolve issues is part and parcel of the justice system. The civil and roughshod courts form the judicial system that ensures citizens of any country live safely as well as in a civilized manner. A society cannot do without a judicial system that ensures justice is done. guilty courts Criminal courts form part of the judicial system that seeks to enforce justice in a society. The idea of criminal courts came intimately due to the need for an institution to enforce the criminal laws coded in the different states of various countries. Some acts and omissions have been criminalized under the Tennessee Criminal Code and as such the Tennessee criminal courts are institutions that ensure that the criminal justice system is enforced as provided in the law. The criminal courts came about to decide alleged, potential and actual criminal activities within the limits that have been put in place by the law so as to protect the citizen of a grumpy(prenominal) country from the wrongful treatment as well as protection from wrongful conviction. The two main reasons why the criminal courts exists is, thus, to first ensure that nation are protected from harm of any wrong histrion. Secondly, to ensure that the alleged wrong doers are not convicted for a wrong they did not commit (Brown 65). Therefore, the criminal courts serve justice to the victim of the wrong doing as well as to the wrongdoer himself. In many countries it is wrong for citizens to take the law into their hands. For example backpack justice is an example of a situation where citizen take the law into their hands and decide on the penalisation of the wrong doer. The criminal courts are put in place to avoid such situation where fairness and justice are not seen to be done. Many a time the alleged wrong doer might not be guilty and as such it is important to determine his or her guilt in a free and fair manner through a fair trial and hearing. I addition to giving the alleged wrong doer a fair trial the criminal courts came about to give justice to the person who has suffered harm as a result of the wrong doing. Thus the criminal courts have to balance the interests of both parties of the wrong doing and ensure that justice is done. The idea of criminal courts also came about so as to determine the exact punishment of a guilty person. Every criminal act is known as an offence and various countries have provided for it in their status. Further for every offence provided the there is a punishment and in most cases the punishment provides for a fine not exceeding a particular amount or for a click sentence not exceeding a particular number of years. This means that there is need to be a system that determines the specific amount of fine or number of years for a jail term. An example is where the Criminal Code of Tennessee provides that a person who commits Class A felony is to be jailed for a term not less than (15) years or more than sixty (60) years imprisonment. In addition to this, the code further provided that the jury may assess a fine not to exceed fifty dollar bill thousand dollars ($50,000). In such a case there is need for a criminal court which determines the gravity

Reflective learning Essay Example | Topics and Well Written Essays - 1500 words

Reflective learning - Essay ExampleI also made them believe that raising bills is not really lumbering as many of my peers thought. I made them understand that there are a lot of ways to raise funds we just have to be creative and exert a little effort to raise it. I introduce the idea of a garage sale with a party. The items that will be on sale will be the things that our neighbours are ready to dispose. To make the story short, we were able to exceed our objective to raise fund for our ascertain period having fun at the same time. The other experience I had nigh leading a group was during a school project where I was assign as a project leader. I was hesitant at first because I was anxious that I might end up doing the whole project myself if my police squad members will not work and cooperate. It was not as hard as I thought if bingle will just know how to charge the right button or motivate the group members to work. Before these projects were realized, the process and dynamics of getting it done was quite tough. It was an interplay of lead, organizational skill, team work and end personal issue among the members in the group. notwithstanding the main component is leadership on how to direct the energy of the team to commit and realize our objective (Kayser and Melcher 2007). It was not easy asking people of my age to do certain things that it made me think how to go about it and in the process learned several things about myself. I learned that in getting people commit to do certain things, I have to get along with them very(prenominal) well specially if it is a volunteer work just like our community project or a school work where one cannot direct others because everybody is in fair to middling footing (we are all students). I learned that I do pretty well in this department that it is almost effortless on my part. But I have to admit that there are things about me that is un-leader like that I have to change such as my tendency to procra stinate. I spy that when I procrastinate, my team members also did the same. There are also certain things about my behaviour that I did not realize to be a leadership trait. Knowing that my team members in our community project are not being paid to do it, I invoked their higher sense of achieving and contributing rock-steady when I told them that what we are doing is for the community and that we will become an invariable part of it because we worked hard for a project dedicated to our community. This is actually a trait of transformational leadership (Judge and Piccolo 2004). My good interpersonal skill also enabled me to effectively address an issue with our group. The person I assigned to go door to door in one of our streets suddenly did not show up. I was worried. But instead of passing judgment at him to be lazy and non-committal, I inquired what happened. I learned that my team member had a medical emergency at home because a sister has to be rushed to the hospital. When the issue was already done, my team member was very motivated to go door to door to collect things for our garage sale and this would not have been possible had I judged him earlier. On areas that I need to better my behaviour about leadership, I believe it would be my organizational and administrative skills. I have to admit that I am disorganized as a leader. I realized this during the garage sale itself because I had hard time putting up the event. The event could have been better with more attendees and more funds could have been raised if I had a better

Biology Essay Example | Topics and Well Written Essays - 750 words - 3

Biology - Essay ExampleBefore choosing whether to save seeds the farmer is expected to determine whether the seed is crossable with other seeds, in order to come up with new plants, that have an increased productivity, and their products argon more refined. E. O. Wilson (n.pag.) in his intromission notes that the little organisms compose the foundation of the earths ecosystem. But, in addition, he states that the various organisms in the ecosystem relate closely to each other to come up with a stable and balanced ecosystem. Notably, the ecosystem would not exist if only one type of organisms existed. According to E. O. Wilson (n.pag.) , most of the organisms have not been discovered, though presently the scientists argon making numerous attempts to find them. He reiterates that smaller organisms are the most important creatures, since they drive the ecosystem. The nematode worms are an example of these organisms. Their increased numbers change them to effectively influence signi ficant aspects of the environment. According to the research, E. O. Wilson (n.pag.) acknowledges that there are more than 5 million species in one ton of soil. He states categorically that scientists are not sure of the role that various organisms play, though they are convinced that they influence the form of the environment in a positive way. There are various organisms found such as algae and disease causing organisms. Some of the disease causing organisms include the bacteria, while several(prenominal) of them are harmful, the others are important to existence. According to E. O. Wilson (n.pag.) there are more than 500 organisms that are found in the mans bucal cavity. He also states that if a approximate analysis is made, then someone might notice some microorganisms have their origin far from the earth, basically these organisms are aliens. E. O. Wilson (n.pag.) states that most organisms are very sensitized to various harsh conditions in the biosphere. Though human beings have made attempts to eliminate the organisms due to their harmful nature, they have not been successful. The various harmful practices that man engages in, and that threaten the survival of the organisms include the habitat destruction such as the climate change, invasive species such as pathogenic bacteria, pollution, human population expansion, and overharvesting which leads to the liquidation of certain organisms. E. O. Wilson (n.pag.) mentions that if such practices are not stopped, a half of the organisms will be eliminated within the next century. Some of the limitations that can be felt if some of the organisms are eliminated include the loss of important scientific research materials, a lack of environmental stability, and also the disappearance of some pharmaceutical products, thus, affecting wealth, protective covering and the health in general. E. O. Wilson (n.pag.) acknowledges that the earth is on the edge of losing important scientific information and may lose vari ous organisms even before discovering them. According to the ground forces research statistics only 15% of the total organisms on the earth have been discovered. Hence, he proposes that human beings ought to preserve the environment and, at the same time, access the encyclopaedia of life, which basically contains various organisms found on earth. It advocates that human beings should search for a new life, understand it, and help to preserve it. Vandana Shiva is an anti-GMO activist who advocates

The existence of Sylvia Plath's mental illness Research Paper

The existence of Sylvia Plaths mental illness - Research Paper ExampleThe powder-puff self that Plath often explores in her poems is permeated with an autocratically free zeal which fiercely struggles for more breath under the choking grip of her male counterpart and ferociously victimizes her male foes. In an article Mad Poets Society, Alex Beam confirms that Plath began to develop schizophrenic syndromes and manic depression at the age of twenty. He says in this regard, At the age of twenty, Plath experienced mild depressions while studying at Smith (Beam 98). But a close psychoanalysis of the evidences in her poems as well as her life-events will necessarily reveal that her mental illness -schizophrenia and manic depression- can directly be connected to her experiences of her father Otto Plath and her husband Ted Hughes. In this paper I will explore the evidences of Plaths real-life mental illness in Plaths poems and stories. Also this paper will discuss whether Plath successfull y uses her mental illness to her advantage, or whether she dissociates from it. When Plath was eight, Otto developed gangrene in one foot after minor trauma and was found to cave in late stage untreated diabetes mellitus (Cooper 4). ... Secondly, it was the end of a male authority and restriction under which Plaths young feminine had been panting. This death at such a young age for Plath had some mixed bag of a belated effect on her mental health (Dyer 5). Referring to the complexity of Plaths relationship with her father, Ling notes, Plath herself faces a confusing relationship with her father, whom she lost to diabetes at quite an early age.Her need to please her father remains with her even to her death, as she was unable to exorcise the hold of this strange, authoritarian figure over her (2). Later, this emotional complexity about her father further got aggravated by Ted Hughess extramarital affair as well as academic failure. Consequently, her literary works show an abundanc e of schizophrenic symptoms. Apart from Plaths inability to think rationally, a good deal of her poems displays the paroxysmal and spastic emotions like sunburn anger, hatred and wrath against her father and her husband. Daddy, Lady Lazarus, Colossus Full Fathom Five, etc are some of these poems which displays her real-life schizophrenic symptoms. Indeed Schizophrenia is a mental disorder that makes ithard for the patient to a. tell the difference between what is real and not real, b. think clearly, c. have normal emotional responses, and d. act ordinarily in social situations (Freudenreich 23). In Daddy, Plaths hatred for her father obviously surpasses her rationality. She successfully portrays and then disparages a patriarchal father-figure in which she have lived like a foot / For thirty years, poor and white, / Barely daring to breathe or Achoo (Plath, Daddy). It is quite normal for a feminist to come any patriarchal authority

Visionary Mr Mineka Wickramasingh Essay Example for Free

Visionary Mr Mineka Wickramasingh EssayBrief standground on CBL (Munchee)It was the visionary Mr Mineka Wickramasingha in 1960 who wanted to hit the roof his family business from the umber trade. It was at the same sentence that CARE looked at sources of nourishment for the p oerty stricken. It was a substitute of a cooky that Mr Wickramasinghe proposed flavor to expand on those eminences. At that period the foodstuff leaders were Maliban. They were the geniuss who were a contendded the contract. Due to deficiency of space, CBL was maiden launched at Dehiwela in his own premises to produce a high protein biscuits for schools. From this footing Munchee, has marched forward to capture 80% of the grocery store of the local foodstuff. For everyplace 40 socio-economic classs the stigma has developed a certain nostalgia that is irreplacecapable by any(prenominal) some archean(a) brand. The taste is enjoyed young and venerable alike. on that point vision is to become the number one biscuit in Asia.Product portfolioCBL now produces various food items which have become house exact s works in Sri Lanka. CBL expansion is non only with biscuits to which consumers are more familiar, they in addition have chocolates nether brand name Ritzbury since mid-nineties. The other brands are Tiara and Lanka Soy. in that respect are numerous subcategories under each product. There are jellies, soybeana base products, ce tangible products, herbal porridges, soups and much more. Sub Categories under the Munchee brand cloying biscuitsCrackers Puffs Savory Biscuits Cream BiscuitsMarie Cookies Assorted HerbalWafersThese are premium and hand-moulded chocolates. They come in boxes and slabs. Can be as a coat biscuits or wafers or beans or candy bars. It is indifferent flavours, type, and size. Sub Categories java Coated Biscuits Chocolate Slabs MiniatureCaterers RangeChocolate Coated Beans Chocolate Coated BallsChocolate Coated Candy bars Specialty Cho colatesChocolate Coated WafersSoft sponge cake made to perfect texture and tasteLayer Cake Portion Cake barelyter quick study Cake Swiss RollCompany performanceCeylon Biscuits is of undisputable fibre. CBL has shown a suppuration both in gross gross r correctue and profit for the last 5 social classs. receipts had doubled from Rs.1.9 to Rs 5,2 Billion by 2005. Group turnover grew by 48% that same year. Net profit that year was Rs.533 Mio. This was the highest recorded profit for this ac telephoner. CBL profit piecemeal grew, as it caught on to an international market. By 2011 gross sales r raseue has giving by 25% in comparison to 2010. The overall profit margin was almost 9% for the lately old five years. If ever the company saw a small decline it was callable to industrial unrest. This biscuit is spread over 95,000 retail outlets all around Sri Lanka. CBL exportings to 36 international destinations. It has been able to spread its fame in siemens Asia as well. S ome of the countries of export are USA, Canada, Australia, UK, Hong Kong, China, India, Maldives and even the Middle East countries. The annual export revenue is roughly US $ 4 to 5 one thousand million. CBL has many awards for its entrepreneurship. These awards are Exports in the Gold Category, Product blot of the Year for quaternity consecutive years, Anugu International Food Fair award. The daily yield is around 150 tons. The annual production is around 45,000 tons. The companys labor force is about 3,500. Company sustainability relies on strict norms on type, texture and taste. For this it uses the latest engineering, progressive market, research and development. The three C analysisThere are three phases that need to be carefully scrutinized in order get a total overview of the product. Customer analysisOf the main brand Munchee, the guest analysis go out be done on a sub category -Marie widely known as Tikiri Marie or Munchee Tikiri Marie. It is a small surface bisc uit. The market segment chosen were children. Presently it is packed in a keep fresh pack sold at a economical price. The advertizing that was done on a redact of media was presented in the most attractive expressive style, reared by lyrics that position a smile on the lips of any child. It was subsequent that Maliban put a Marie jog into the market. But by then Munchee Tikiri Marie had taken the market by storm. Competitor analysisThere has been great potential for a childrens biscuit in the market. CBL had limited resources, especially in production technology which restricted revenue. It was the consumer preference that motivated CBL to keep producing the Marie Biscuit. At one denominate in time 50% of the production was Marie. Yet, the company was unable to raise profits. Maliban held strong to its position. No advertising, trade promotions or merchandising was able take over the market share that Maliban held. Maliban Marie has an unique flavor that was unmatchable. Vol ume market share (Total Biscuit Market-February 2005)Communication analysisThis is a (B2C) nature of business. The company has use campaigns such as Tikiri Marie scholarship program.-Munchee Tikiri Shishyadara. Expansion programs worth Rs. 500 million Rs. 300 million for state of the art set. It was known as Plant 6 from Italy. CBL went to war exploitation all types of media from TV, theme, radio, magazines, even websites to introduce a new Marie. There was a series of advertisement for Tikiri Marie- from Kohomada Tikiri Mole to the first day in school. all campaigns had been embarked under their corporate moto-A crowning success. This was CBL communication progression of tacking Maliban.Target market for Munchee Tikiri MarieThe brand Munchee has not only spread over domesticated market but excessively the export market. Munchee is now exported to over 36 countries. Munchee can be seen in Gourmet Shops in Australia, supermarket like Wal-Mart, K-mart ecumenic in countries l ike UK, Germany , Italy , Middle-East , Canada andJapan. reciprocal ohm East Asian region is spread over 11 countries. When Munchee is orchestrate marketed in this area, it must be the same target market as of the other siemens Asian countries. It is the high quality, texture and taste that captivate any child in any coun study. Because of this CBL must check over that they do not loose the perception of a biscuit for children. As it is not being partnered by any company as it was in UK the brand name can prevail. Here CBL take to position its product, thus no private label will be needed either like NTUC of capital of Singapore and Supreme brand in China. Segment for MarieGeographical segmentation-South Asia, Europe, America, UKdemographical Segmentation Age, taste, texture, incomeBehavioral segment- instant, nutritiousProduct positioning of Marie snitch Identity vs. Competition(Source- AC Neilson) gift quality, Innovative and apprize for money brand available at arms length of disposition. Scope of this Integrated market Communications PlanIt looks in to objectives, strategies, and tools in communication apply to successfully bring about integrated selling. The plan will discuss directions to launch a program to communicate product. Marketing objectiveIncrease the sale of Munchee Buiscuits. CBL is looking to ontogenesis sales by 5% at heart the adjacent both years. With this to increase the market share by 5% at the end of the second year. Increase the company profile while enhancing the product among the target market. Munchee likewise wishes to strengthen Brand image among South East Asian countries as a healthy, nutritious biscuit. Communication ObjectiveAwareness program to reach 20% of target market by dint of television, news news report advertising and web promotions. At least 5% the target market must purchase the product. Issues and ChallengesThe target market may have other preferences in biscuits. This wholelydepends on texture, flavor, taste, shape and size. Thus the promotions/advertising will have to be attractive, creative and innovative in order to reach the hearts and minds of South East Asian Children. Situational analysisCurrent problem facing product* The target audience may not be reached.* They may prefer other biscuits.* Difficult to build brand loyalty in the food industry.Identifying target* The target market is chosen taking taste and nutrition in to consideration. * Targeting pile who looks for low price but has to be of quality. Selecting a Market to TargetSouth East AsiaGeographic segmentationChildren of the age 1-16 , Middle classDemographic segmentationTarget marketInstant, nutritiousBehavioral segmentationThe target market that has been chosen is of the geographical location of South East Asia region among a demographic target of children between the ages of 1-16. In advance(a) South East Asia food in freely available for purchases for people who are one the move. This biscuit provid es nutrients that are heavy for children and is an easy snack in a keep fresh pack. It is instant food for hungry youngsters. Positioning through Marketing Strategies* preceding price* Chance to tasteCompetitionProduct ComparisonThere are companies like DIMOs that offer discounts to Government servants but no company has offered it to Bankers. AMW is the first to get into this program.Barriers to Entry* The awareness in low.* Banks have tied with other automobile companies, on a separate basis for their leasing requirements and the rung gets their vehicles in like manner hired through those companies. * Buyers may go for second hand as the economic situations are tough. Competitor Differentiation Chery QQ Micro PandaFeatures Small hatch back with comfortable interior, Three Cylinder DOHCMPI 12V Petrol 812 CC engine Chery is imported from China and marketed in Sri Lanka by David Peiris Motor Company Micro car, Volvo tech, 1300 cc engine. make in Sri Lanka. Comes with and with out air bag. Target Market Working professionals Working professionals Strengths Low price, Brand backing Made in Sri Lanka Weakness Small range of customers, No discount Small range of customersNo discountConsumer Behaviour problems faced in addressing communication message There is nothing redundantordinarily attractive about the AMW Maruti. But the interior is appealing. It is economical on the fuel. There is a one year warranty on the car. These are some of the aspects in regards to the car that a consumer will look at. Then the consumer is going to look at the company that selling the car. Associated Motor Ways Ltd is one of the oldest automobile conglomerates in Sri Lanka. They are the sole distributors of Suzuki vehicles in Sri Lanka and are affiliated with several brand names in the motor industry such as Nissan, Yamaha, and Goodyear. Addressing the problems with the vehicle such as no special(a) ordinary beauty about the vehicle or that there is fume emission from the vehicles which is hazardous to the external environment, what AMW concentrates on is the interior of the car and how economical it is. The Maruti is good on fuel. The size makes it easy to handle. This car is value for money. BrandingBankers are likely for a discount program where the vehicles are leased giving a bank add. Maruti is likely to stay in the minds of the buyer due to features of the vehicle, the interior and the engine expertness in relation to the other brands of this same model which where assumption under competitor analysis. The Maruti is a more durable and dependable brand. Position statementThis promotion is available only for bankers that are permanent in their jobs and the loan facilities are available. Any other financing will not be permitted. The discount is available for all colours of Maruti. PromotionThe promotion is done inwardly Colombo and its near suburbs. For this promotion 50% of the budgeted funds are allocated. This was first circulated to fam ily and friends, for the word of mouth is the cheapest and the best way of promoting a discount program. Gradually as the awareness starts to increase it will be circulated among banks, first on a personal basis to call whose jots can be tackled. Then the leasing managers or the mental faculty managers in charge of staff leasing will be approached. Depending on the geographical location, banks will be approached in regards to the promotion. Once the approval has been obtained by the caution, posters will spread out to main branches. These are known as power position advertising. The franchise logo will be indicated in the poster. A list of the eligible staff members will be collected and a web based mailer will be sent out to them. Permission will be acquired to post the promotion on an intranet facility that is accessible only to the relevant bankers of the targeted bank. A car may be sent out to the main branch for display. Once the sign promotions have been done in and arou nd the main branches where web may not be the best promotional attribute a news paper advertisement will be posted. The news paper will carry a pictureous depictation of the car with a Brand Ambassador. The Brand Ambassador can be a cricketer or any other sportsman who is working in a bank indicating that this is the best leasing offer ever. These adds will have to run all often and it must be made sure that the adds are not too small to see. It may be preferable to advertise in a Sinhalese paper when thinking of promoting the discount program among thesuburbs. There has to be creativity, innovation and an even flow for an advertisement to catch the eyes of the reader. A Saturday or Sunday paper is preferable as people have more time than on a weekday to read the paper. Television can be apply as last resort. This is expensive but can be the most influential method of advertising. This is a sure a way of information conference for viewers. The television adds usually have a lasti ng impression on the viewer. This is a sure way of assuring results for IMC. There are many super watched channels of those the cheapest but the most effective can be used. The TV add can play between programs. The programs after which the add will be aired will have to be carefully chosen. It will need to depend on viewers discretion. The advertisement can go on for a period of 6 months at least. The web based marketing is another method by which advisement can be done. This is the most modern method. Some of the websites frequently visited by bankers are Facebook, ESPN, Google, YouTube, Digg.com, Myspace, and Perezhilton.com. The most popular of them all is Facebook, Google, and Youtube. All these websites strain on online advertisements. Websites like Facebook taps a large audience. This not only enables promoting to bankers but also lets others know the car sale. This is a good way to get other companies to tie up with the franchise of AMW. Communication tactical Calendar Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Poster News paper TV Web Display BudgetThe largest potion that is 50% of the budget is for promotion. Of the 50% promotional budget 30% will be allocated for television commercials, the remainder 20% for news paper, posters, display and web. The remainder 50% will be allocated for Brand Ambassador and miscellaneous expenses. The total allocation for the budget is Rs. 2,000,000/- Measurement systemImplementation ControlsMonitoring, review and control will be done by the dealership company with the collaboration with the bank that is leasing the vehicle. The review to be done on a monthly basis. Progress against targets to be analyzed. For this a marketing plan has to be drawn out. A target market needs to be chosen and a pilot project done before, the discount program is advertised. Once the dealership feels that this can be a successfully implemented then monitoring has to be undertake n. This has to be done carefully. Gap analysis done on a prescribed basis. Correction actions need to be taken if there is no progress within the first three months of advertising. Dealership may go back to the drawing board and redo the marketing plan again. Quality arroganceAround this time the company was receiving a number of complaints regarding its biscuits breakages, poor taste, quality etcetera Rather than ignore the issue, CBL indomitable to place an emphasis on look into the cause of the complaints, and took corrective action, including formula changes, to reduce the high number of returns at the time. mountain up better procedures for packing, product handling and transportation, the company prepared for its future growth. It conducted daily taste tests of its own products and organized regular taste panels to compare its products with those of its competitors. It also methodically documented the specifications of all products being comprised knowledge that had p reviously been passed on through practice and word of mouth. As the indigences on the Quality Assurance department began to rise, the company obdurate in 1996 to seek ISO certification Today, quality assurance remains an area of particular pride for Munchee. The department plays a exact role in product testing and development of production process controls and systems. High hygiene standards for toilet habits and hair, together with regular swab tests of employees are stringently enforced. E very shipment of incoming materials is tested for quality and those that fail are rejected. Following a complaint, products are collected from customers and subject to laboratory analysis. In 2004, CBL veritable HACCP certification for food safety together with SLS certification for its biscuits23.. With these in hand CBL became the only confectionary company in Sri Lanka to acquire all relevant qualitycertifications for its line of business i.e. SLS, ISO 90012000, ISO 1400124 and HACCP. Pr oduct DevelopmentProduct development also became an area of increased focus. While CBL had begun operations with a line of distinctive biscuits, on with some generics. However, in the new-fangled years the push for higher(prenominal) turnover had resulted in innovation playacting a secondary role. Some of the biscuits that had made Munchee distinctive, were neglect in favor of more muckle consumer products. CBL began formulations and potential improvements to flavor and quality. The company also began to actively investigate and keep up with new technologies and machinery by move regularly at trade exhibitions and through membership in industry associations. DistributionAround this time CBL took the decision to rethink its methods of dispersion and undertook to overhaul its sales and scattering efforts in favor of a much bolder plan. Up to this point the company had depended almost completely on wholesalers to sell its products as a irritate free means of managing its distr ibution efforts. As a result, while CBL had the logistic and cost advantages of manageing a lean sales team, the company suffered due to its dependence on the enthusiasm of its wholesalers to push its products. CBL decided to bite the bullet and invest heavily in its sales force. It expanded its distribution reach, increasing its number of distributors, changed the demarcation of sales regions into much smaller areas for more intensive sales efforts and recruited the regional and senior sales personnel required to cope with this new direction. 5.4.4 Customer IntimacyWith the changes to its sales force, CBL was forced to face up to the fact that it was very removed from its consumers. The company recognized that it had been paralleling the moves and decisions made by Maliban rather than acting on real consumer insights. CBLs focus had been very much product centric concentrated on improvement of its formulation and production technology. It developed its products in isolation and o nce developed act to market them. Little attention had been paid to market research, even on an informal basis. Moreover, CBL began to understand that itscustomer was a new, youthful generation whose tastes and style were very different from the consumer of the previous ten years. Beginning in 1996, the Board itself acknowledged this changed attitude by beginning to go to the field on a regular basis to a fall down attempt to gauge market perceptions and trends. The newly developed sales force provided feedback from consumers and distributors and the company took the further step of linguistic context up a separate subsidiary to plan its marketing activities and to become more responsive to market needs an gaps. The holding company became primarily prudent for improving product quality and procedures. 5.4.5 Image BuildingCBL also recognized that in order to grow it had to become a better known name as a company. Partly as a result of its multiple brand names, CBL itself was rela tively unknown as a corporate entity. Embarking on a campaign to raise the profile of the company, CBL engaged the services of a consultant, and set out to gain greater corporate recognition for itself among both consumers and the business community. The habituals lack of knowledge of the breadth of the companys activities was hindering its activities as a holding company, particularly for purposes such as tapping the capital market. With the help of its consultant, CBL set about establishing a public image for itself. This was done primarily through the print media. Every week or so, an article regarding the company and its various corporate activities and Latest initiatives, including its export plans and CSR, appeared in the newspapers. Competitiveness BehaviourThe Biscuit WarsAround 1995, CBL had hit a wall in terms of increasing its turnover. Limited by its existing production technology and consumer tastes, t its highest growth opportunity lay in the Marie biscuit market. Whi le CBLs Marie25 biscuits now made up 50% of total production, the company was unable to meaningfully increase its sales and market share of the Marie category. It had attempted a variety of marketing activities including extensive advertising, merchandising and trade promotions, but was still not able to take sufficient market share away from Maliban. The Munchee Marie biscuit was at this time essentially a knockoff of Malibans Marie and used verysimilar packaging. However, disdain much effort and testing, eBL was not able to exactly reproduce the Maliban Marie flavor. Although market share was a (then) respectable 10% and despite fervent urgings from its own sales team to the contrary to be more like Maliban, CBL decided that the time had come to change tactics and be different in order to try to break through the turnover barrier. The Tikiri Marie CampaignMunchee hit on the winning concept of launching its own Marie as Tikiri Marie a petit sized Marie biscuit using an aggressiv e campaign entitled Tikiri Mole, to bring the undersized biscuit to the attention of consumers. The campaign targeted children with the use of attractive advertising and proved a real turning point in Munchees growth and image. The biscuit was so successful that the smaller sized Tikiri Marie became the number one Marie biscuit in the Sri Lankan market, with a phenomenal 50 per cent of Marie market share and eventually forced the giant Maliban to acknowledge Munchee as a significant market player by playing copy cat and resizing its own Marie. 7 Part of Munchees success with Tikiri Marie stemmed from Malibans complacency and its failure to react to this attack on the Marie category. The Tikiri Marie campaign brought into effect other changes at CBL such as the introduction of Munchees keep fresh pack, which ensured better product freshness. Following its success with Tikiri Marie CBL expanded the use of the fresh pack to the spotless Munchee biscuit range. The company also commenc ed a Tikiri Marie scholarship program for school children in 1997 entitled Munchee Tikiri Shishyadara which it continues to this day. Now in its eighth year, the program provides 120 merit children with scholarships of Rs. 1000 per month for one year with fresh applicants being selected annually. By 1998, the cumulative effect of the changes made through the 1990s, resulted in CBL achieving a 30% market share of the biscuit market (up from 20% at the start of the 1990s) and slip byping the Rs. 1 billion turnover mark. This was a major milestone for CBL, both internally and externally. The company was becoming better known, both to consumers for its brands and quality products and to the industry for its investments in good technology. CBL reinforced this reputation by committing to a Rs. 500 million expansion program Rs. 300 million of which was spent on a large state of the art plant from Italy. Plant 6 as it was known, was CBLslargest capacity plant thus far with five lines tha t could handle both tall(prenominal) and fermented dough. This action by CBL sent a strong message, to its staff and associates, about CBLs optimism and confidence in the companys future growth commercialization of this new plant, CBL planned to introduce a new range of biscuits to tackle Maliban head-on. 6.1.2 The Lemon Puff BattleCBLs next strategical attack on Maliban came in 2001 with its Lemon Puff. The Munchee Lemon Puff had a solid 30% market share but as was the case with Marie, failed at ontogeny sales further as a me too product. CBL decided to re-Launch Lemon Puff, by promoting it as a sandwich biscuit with a higher quantity of lemon cream. The campaign was heralded by an intensive television campaign directed at capturing the attention of a new market. What the company did not reveal in its advertising was that the cracker itself had been vastly improved, through a new formula and upgraded technology. It was in fact a noticeably better overall sandwich biscuit than M alibans Lemon Puff rather than just being a look alike with more cream. Going against the advice of its advertising company, Munchee replaced the conventional yellowness packaging, synonymous with the Lemon Puff category, with a white wrapper. The superior moisture and odour barriers of the new metalized wrapper combined with the new pillow pack technology, which used only two seals to achieve increased air-tightness, better preserved the crispness and freshness of the sandwich biscuit. This had been a problem that had plagued both companies puffs for decades. Consumers who tasted the Munchee Lemon Puff for its extra cream (not enough cream was a complaint associated with both Lemon Puffs for years) were pleasantly surprised and rapidly pounded loyalty to the Munchee Lemon Puffs. Thus Munchee demonstrated that it was in touch with tastes of its consumers and used their feedback to improve its biscuits. The impact of the product changes were felt immediately. Munchees market share in puffs went up from 30% to over 50% within a mere four months following this relaunch, and grew the entire puff category from 12 to 16%. As a result, Malibans share of Lemon Puff which had been a swag 70% plummeted to 29%. By now Munchee had 45% of the local biscuit market and was vying with Maliban for market leadership. CBLs next big challenge was clear take on Maliban in the cream cracker market. Despite Munchees success at growing its sales,Maliban still had nearly 75% of the lucrative cracker market while Munchee was at a meager 23%. The Maliban cream cracker was well accepted and entrenched in the market. CBL had to find a way of breaking through with an innovative cream cracker to take on this market. 6.1.3 The Cream Cracker AssaultThe following year, in 2002, CBL re-Iaunched its cracker as a Super Cream Cracker, enriched with vitamins in a bold campaign, with live broadcast of two music shows held simultaneously in Colombo and Anuradhapura before massive crowds As they had done with the Lemon Puff, CBL used a new metalized pillow-pack with a contemporary look to break away from the traditional solid red Maliban packaging synonymous s with cream cracker and re-formulated the cracker to deliver a crisper and tastier product. The Munchee dodge of delivering a superior quality product that convinced consumers to switch brands proved a success and the results were phenomenal. Cracker sales grew, expanding its own market not merely taking over competitor share. Growth in sales nearly tripled and Munchees market share in cream cracker immediately doubled to 40%, reaching 50% the foHowing year. Today, of the total cream cracker category, which makes up 20% of the total domestic biscuit market, Munchee owns a 60% share. Super Cream Cracker marks for 30% of the companys turnover, with a profit margin of over 25%. Munchee continues to fight aggressively for market share. Its most recent marketing campaign entitled Podi Badaginne targets the large 500 gm pac k market, previously serviced by loose crackers. The focus is to use the cracker as a substitute for a full meal for chummary factory workers who are already provided with two meals from their work place. The company has again demonstrated its knowledge of customer needs and changing trends and lifestyles in Sri Lanka as the record 128% growth of this heavy use pack from 2004 to 2005 shows. Business ExpansionBeginning from the 1990s, CBL began looking at other areas in the food and confectionary industry to expand its businesses activities. 6.2.1 RitzburyOne of the first areas CBL explored was one naturally complementary to its existing line of business chocolate. At one time, the company had produced chocolate for Nestle and had some exposure to Nestles chocolate operations.Launched in 1991, Ritzbury chocolates began with chocolate coated (enrobed) biscuits. The company went through much teething pain in developing the beneficial quality chocolate for its use. It struggled to deve lop a workable formulation one that tasted good while withstanding the melting and rancidity caused by the tropical Sri Lankan weather. Ritzbury gradually developed its market by first growing its range of coated biscuits, then expanding to chocolate candies and hand made chocolates, and only recently moving into the traditional slabs the largest market category. The companys strategy is to provide innovative eye-catching products to its consumers and thus differentiate from its competition. Ritzburys first entry was Chunky Choc (chocolate covered biscuits sandwich with butterscotch cream filling), followed by Chit inspect (chocolate coated wafer with hazelnut cream) and Chocolate Fingers (chocolate coated finger biscuit). Another innovation for Sri Lanka was Pebbles (brightly colored, sugar coated chocolate candies). The Ritzbury range includes Nik Nak, (chocolate coated vanilla cream wafer), Go goofy (colored chocolate coated peanuts), Choosy (liquid chocolate stick) and Choco -La individual nuggets. Although it started out originally as a poor number four, Ritzbury recently beat Kandos (Ceylon Chocolates) to the number two spot in the chocolate market. However, at 21 % vs. 42% Ritzbury has only half the market share of market leader Edna and a capacious way to go to become number one. Further, Edna has itself shown to be very aggressive and quick in bringing out innovative products to the chocolate market. Ritzbury for its part, offers over 60 severalise items, at the full range of price points and with a dedicated sales force certainly provides its consumers affordability and access. Despite being a small local brand, it offers consumers a complete range of chocolates and chocolate coated products and for other products frequently provides comparable alternatives to more expensive imported products. Examples are Pebbles as an alternative to Smarties, Chit Chat to Kit Kat and Go Nuts to MMs. Yet, apart from the hand molded specialty chocolates and coat ed biscuits products, the company has yet to fully convince local consumers that the quality of its slab range is on par with that of imports or Kandos. By 1997, following its first biscuit war and having grown its market share in the biscuit market to a respectable 30%, CBL began to focus on sales of Ritzbury. One hindrance to improving growth CBL realized was the then singlechain of distribution it used for both biscuits and chocolates. In practical terms what this implied was that once a retailer had gone through purchases of the more established Munchee list of biscuits they would have little money left for Ritzbury chocolates. Ritzbury sales were materially affected and it became evident that an alternative would have to be sought out. One option was to increase the breadth of the CBL range in order to afford to maintain a second line of distribution. 6.2.2 Pancho SnacksWith this in mind, CBL decided to enter the snack food market in 1998 under Ritzbury. Named Pancho, this snac k range was made up primarily of extruded snacks. However, despite the companys sustained efforts with Pancho and the separate sales force, the impulse buy snack market proved a disappointing arena for CBL. Despite the introduction of two products under a new line named Catch Me together with a re-Launch of Pancho in 2000, the company instal that it could only succeed in this market with a near continuous stream of promotions. Although CBL persevered in snack foods for nearly five years, it was eventually forced to cultivation up this operation and admit failure. With the aim of an expansion of its range still in mind, CBL next entered a completely unfamiliar food market. In 2000 due to its own financial difficulties, Yanik Incorporated, an investment bank, was selling its 79% stake in Soy Foods (Lanka) Limited, a public listed company manufacturing textured vegetable protein (TVP) nuggets. Soy Foods was a loss making number four player in the market but had originateed a number of soy products under the brand Lanka Soy. CBL seized this opportunity to expand its range, encouraged by its present Managing Director who had experience in the soya area. CBL purchased the stake in Soy Foods at Rs.9/share and took over operations in September 2000 by 2002 the company had been successfully turned around and had become a viable entity. This was the success story that CBL had been searching for. The Soy Foods line allowed CBL to maintain a dual distribution network, one for its biscuits and another for chocolates and soy. The effects of this isolation of chocolate sales from biscuits were immediate and notable. By 2002 Ritzbury had made impressive inroads into its competition and grown market share to over 15%. 6.2.3 Lanka SoyIn 2000 when CBL bought over management of Soy Foods (Lanka) Ltd. from Yanikit was a loss making company. Despite being the pioneer in the local soy market, Lanka Soy was at the time selling only 50% of the volumes of the market leader Raigam, w ith a 15% market share. The companys growth was stagnating in a rapidly growing market, and many smaller competitors were cashing on its market with lookalike products. The ambitious strategy set out for a turnaround of the company was to aim to make it not merely profitable but the market leader. CBL decided that not only was it necessary to grow Lanka Soys market share, through a fresh look and product, it was going to grow the total product market through a change in positioning. Thinking very innovatively, the company decided what was needed was to position soya not just as a vegetarian food, but as a more economical substitute for the protein content of a main meal. Touting advantages such as convenience, price and the lack of freezer requirements together with newly introduced catchy features such as interesting shapes and flavors, a whole range of new branded soy products were launched under the Lanka Soy umbrella. Given that at the time, chicken flavored soya was the most po pular soya product the company decided it would introduce interesting flavors to accompany new presentation efforts. In order to take the competition head on, it improved the taste of its traditional range, while also increasing its product range. It developed not one but a range of chicken flavors, under the brand Chikosoy, consisting of tandoori, masala, roast and chilli chicken flavors. For the traditional vegetarian market, it introduced the Vegesoy range a further four flavors of mushroom, hot and spicy, Chinese chop suey and Indian rasam. But its piece de resistance was a completely new starter motor Malusoy. This range of not merely fish but also seafood flavors truly tapped into a very strong local preference for seafood. Malusoy comprised spratts, devilled prawns, cuttlefish and ambul thiyal flavors. Packaging for the four new sub brands was done using a range of appealing eye-catching colors, with a unique logo designed for each. Advertising again interestingly was carri ed out individually on a sub brand basis. For example, Malusoy used a two column poster conveying the advantages over canned fish. The company also took the extra step of providing a sauce sachet to provide a one step cooking process. Emphasis was placed to introduce the cooked product to consumers by way of cookery demonstrations and street promotions. In particular, Malusoy was aimed at areas with littlecoastal access. Sales efforts were overhauled, re-demarcating a network to reach 35,000 outlets with designated representatives for supermarkets, catering and restaurant sectors. The results were strong. By early 2002 Lanka Soys market share had jumped to 25% hitting 30% and market leadership a year later. Malusoy to eBLs surprise turned out to be Lanka Soys front set-back in sales. The strategy to offer consumers, as a household, their daily main dish at a price less than half the price of canned or fresh sea food was highly successful. Within 24 months Malusoy sales exceeded 500 ,000 packets a month, making up over 14% of the total soy market. Due to the sudden launch of many interesting products at the same time Lankasoy established itself as trend setter and frontrunner of the soya product market. 6.2.4 Tiara CakeseBLs next expansion was within the local confectionary business -the lucrative Rs. 4 billion plus local cake market. eBLs main biscuit and chocolate operations had traditionally taken place at its home factory located along with its head office in Pannipitiya. However in 2002, the company invested Rs. 1.5 billion to set up eBL Foods International (eBL Foods), a Board of Investment (BOI) approved company in Rannala, about one hour away. Awarded a 10 year evaluate holiday, eBL Foods has a mandate to manufacture bakery products and chocolates the former includes a new line of cakes under the brand name Tiara. The new venture commenced operations in September 2004 with a new line of portion cakes individually wrapped sponge layer cakes, marketed under the Tiara sub brand Okay, The product line also includes swiss rolls. CBL Foods boasts a state of the art plant intended primarily for cakes and a Clean Room,,33 to guarantee freshness for a shelf life of up to eight months. Due to production constraints faced elsewhere however the 110,000 square foot modern facility also includes manufacturing and packing for chocolates, wafers and biscuits the latter including both hard and soft dough. CBL expects that its convocation task slab will come down to 32.5% as a result of CBL Foods tax advantaged status and the shifting of these manufacturing of chocolates, wafers and biscuits, which previously came under Ceylon Biscuits tax slab. The company uses a formula to determine profit and is taxed at the preferential rate of 15% on its export. 6.2.5 other(a) SnacksIn 2004, CBL invested Rs. 50 million to acquire a 60% stake in Cecil Food (Pvt) Limited (Cecil Food) an organic manufacturer of dehydrated fruit products, fruit juices, des iccated coconut and cashews primarily for the export market. Though the company had been in existence for 10 years and exported to 20 countries, it was facing financial difficulties. CBL brought to Cecil Foods the financial strength and management experience that it needed, while the ruin retained a 25% stake. CBLs main interest in Cecil Food was its exposure to rural agriculture and its export and local market potential. The company instanter exports to countries including the US, UK, Germany, Taiwan, Australia, New Zealand, Malta, UAE, Saudi Arabia, Qatar and Bahrain. Armed with CBLs financial backing the company has overcome its working capital needs. CBLs infusion of capital has enabled the purchase of new equipment and is now looking at expanding sales to tap the local market. Cecil Foods also has a 100% owned subsidiary Cecil Fruit Canneries which concentrates on natural fruit juices for both the domestic and export markets. CBL intends to launch this range to the domestic m arket by introducing a line of fruit juices in novelty pouches. Export MarketsCBL has also set its sights on growing its revenues through tapping sales in overseas markets. Although CBL had been exporting biscuits from inception, around 1997, the company began to export regular container loads to the United States, Canada, Australia and India, while also investigating at lucrative export markets such as the Middle East. India became a particular focus, with the company beginning its own marketing effort there. By 2000 CBL was also exporting to the US, Canada, Australia, UK, Sweden, the Middle East, Hong Kong, Mauritius, Fiji Islands and the Maldives. Although the export sector took a long time to stabilize, export orders now go out to 36 countries, exceeding Rs. 110 million in value (USD$ 1 million) in 2004/5. Exports to the UK, Middle East and Canada are mainly to the so called ethnic markets catering to the Sri Lankan diaspora, but in other countries demand is slowly establishing into in the established biscuit market through chain distributors. While most exports are under private labels that it, outsourcing for foreign biscuit companies CBL has managed in some instances to establish its own brand. This is particularly the case inAustralia where the company has taken the additional step, as it did in India, of setting up its own marketing effort by establishing a company representative as market manager. Australia is now the main export market for CBL, having overtaken the United States. CBL also enjoyed some recent success making inroads into western Africa. 6.3.1 Entry into IndiaThere are four accepted methods for a company to enter a foreign market exports, licensing, sound out ventures and direct investment, which often represent an evolution in the degree of interest the company develops once it is present in the market. Beginning with straightforward exports from the mid 1990s and early exports of containers to India in 1999 CBL took the next step in developing the Indian market by investing Indian Rupees 3.6 crores (36 million) to purchase Parrys Confectionary based in Pondicherry, about an hour from Chennai. Setting up a 100% owned subsidiary Ritzbury India, CBL began manufacturing operations for the first time outside Sri Lanka. The acquisition provided CBL with a six line 350 ton a month manufacturing plant. The company entered the Indian market with the Munchee and Ritzbury brands, for distribution in Tamil Nadu and Kerala. While the chocolates were manufactured in Sri Lanka, most of the Munchee range was cook in India. CBL produced nine varieties of biscuits including Marie, Glucose biscuits and several creams at the Pondicherry plant. This manufacturing base in India proved to be both a blessing and a distress to CBL. On the one hand, it became a strong negotiating tool for CBL at a time of labour unrest. CBL was able to take a tough stance, threatening closure and the moving of its entire manufacturing operations to its base in India. However, on the other hand, distribution arrangements provided by Parrys proved to be less than satisfactory. The company began a losing battle in difficult to distribute its products. Revenues were far below expectations and Ritzbury India further faced a number of detrimental tariffs in South India. Despite a Free Trade engagement with India, and a reduction of duty to 3%, the state sales tax in Tamil Nadu was increased by 8% for imported goods effectively nullifying any duty concessions. Following a second acquisition in India, CBL decided to completely dispose of its Chennai operations at a loss, dissolving Ritzbury India. In 2003 CBL comprehend about the sale through court auction of Bakemans, once the third largest biscuit manufacturer in India with a market sharehigh of 13% of the total Indian market. Outbidding its Indian competition in July 2004 CBL successfully acquired the assets of Bake mans at a cost ofRs .. 300 million. Along with the premises the company also gained six biscuit lines from the acquisition, two of which it chose to bring to Sri Lanka for installation at CBL foods to allay its present capacity constraints. Based in Patiala in the state of Punjab, CBL set up CBL India with plans to commence commercial production in the near future, using one biscuit line. Having recruited Bakemans former CEO, who had been directly involved in the companys rise to its one time number three position, CBL has ambitious plans for India and its manufacturing operations there in the future. Tentatively speaking of a Munchee-Bakemans brand name, CBL aspires to become number three in India within two years of operations and have the same type of success at retail that Dilmah has achieved in India CBLs challenge in India is to find a mass consumer line of biscuits similar to Marie and Cream Cracker in Sri Lanka. Glucose biscuits are an area that the company will have to examine, given their present popularity in India, but to struggle with established players such as Parle-G and Britannia, CBL will need both a reliable distribution network and an attractive proposition for the Indian consumers to give it a try. The use of the Bakeman name, which would certainly aid the latter, is presently an issue. If CBL is able to use the Bakeman brand name in some form it will cut down market establishment time considerably. CBLs strength is that it has the innovation to develop a product to suit this market and it has proved in Sri Lanka that it has the quality and taste to convince consumers to switch to its brand. What remains to be seen is whether it will have sufficient insight into the Indian market to correctly select what that winning product and distribution strategy should be. Other Indian VenturesIn 2004 CBL entered into an agreement with Ferrero of Italy to distribute and undertake manufacturing on Ferreros behalf. Ferrero is the world renowned producer of Nutella, Tic Tac and Ferrero Rocher and Mon Cherie brands of chocolate and another family owned business. Presently the agreement entails the manufacture of boxes for Tic Tac, Ferreros signature mini mint, intended to be extended to the manufacture or finishing of the mint pill also. CBL distributes Ferrero Rochers foil wrapped boxed chocolates,Nutella and Tic Tac for Ferrero in Sri Lanka and India. Manufacturing commenced in August 2005, packing pills imported from Australia into the boxes. Distribution is intended for Sri Lanka, Africa, India and Pakistan. The linkup with Ferrero is another example of CBLs chairmans dynamic personality and relationship building skills. Following initial contact in India, CBLs directors visited Ferreros head quarters in Alba, Italy, which Ferrero reciprocated with a visit to Sri Lanka. The company has expressed an interest in using Sri Lanka as a base for South Asian activities, moving its present activities from India, convinced of CBLsabilities as a business partner. CBL in turn hopes the association wi ll expand its knowledge base through contact with the 60 year old Italian family business.Business Unit ContributionBiscuitsTurnover from Munchee biscuits, the biggest contributor to group turnover, grew 30% in the financial year 2004/5 and early results for 2005 show this trend continuing. Past years sales have grown at a similar overall pace, although specific products have shown even higher growth rates at times of changes and innovation. Profit margins on biscuits range from 20-25% with products such as Super Cream Cracker, Tiffin and Chocolate Puff being the most profitable. Biscuit sales are presently constrained primarily by production capability, with demand strong and the company intending to increase its production lines in 2005/6. To try to keep up with demand, CBL has brought down two lines already from its recent acquisition in India and plans to import a new 2 ton per hour machine from Italy, expected to be installed in early 2006. Group PerformanceWhile CBLs overall g rowth has been strong over the past five years with revenues more than doubling from Rs. 1.9 to Rs. 5.2 billion over the period, profit increases have been even higher due to various tax benefits. In 2005 CBLs group turnover grew 48% to Rs. 5.2 billion and net profit after tax grew 63% to Rs. 533 million, the highest ever in the companys 36 year history. Sales surpassed the previous year across all areas of biscuits, chocolates, Soya and exports. The tremendous bottom line growth clearly indicates the contribution accrued from CBL Foods tax advantaged status. Incomparison the 2004 figures were 11% top line and 23% bottom line growth. On average, overall profit margin has been near 9% over the five year period. This is taking into account FlY 200112 which differs due to both the industrial unrest that CBL faced for two months of that financial year as well as the exhaustion of the tax benefits afforded by the 1988 Investment Tax Allowance.The companys latest earning per share figure (EPS) is an astonishing Rs. 53.12 and more impressively has grown from Rs. 36.75 in 2003. This EPS figure reflects the extraordinary growth that CBL has experienced over the last 10 years. EPS in the late 1990s was actually in the Rs. 3000 range on the companys original ordinary share capital of Rs. 390,000 (made up of 39,000 Rs. 10 shares). Path ForwardCeylon Biscuits faced with production capacity constraints for its biscuits, as demand has grown well beyond forecasts. It has adopted the following three pronged approach to increase capacity a) bringing down two biscuit lines from India from its Bakemans operation for immediate capacity expansion, b) importing a brand new large capacity plant from Italy and c) future capacity expansion of its Indian manufacturing operations. CBLs future growth will come from increasing exports of its established products and diversifying by leveraging its domestic logistics and distribution capabilities to market its other products. The company is also increasingly open to looking at new opportunities, an example being manufacturing for Italian chocolate maker Ferrero. The companys centre of attention competencies for the future will be investment in technology, financial strength, sales and marketing competency and focused management. Key challenges will be dealing with its production restrictions and becoming able to compete on a global basis by 2007. CBLs great test will be when the Indo Lanka FTA final phase permits Indian biscuits to be imported duty free beginning 2007. CBL intends to examine becoming listed on the Colombo Stock Exchange over the next few years. Since the desire for listing does not seem to be driven by financial needs only, it is still unclear what CBL will gain from this step. The company wishes to formalize its procedures in order to firm up its financial transparency and professionalize its organization structure andoperations to ensure future continuity and success. There is a popular opinion th at going public will enforce the discipline required to ensure this. CBL is well poised with a business model to ensure ongoing value creation. It has spent time building strong brands that have future earnings potential. The brands have proven their competencies in that they have been replicated across new markets with success. However there are some concerns that need to be explored.Managing export marketsExport marketing could be more aggressive the model adopted by Munchee for Australia of establishing a marketing office seems the proven route to establish and develop key markets. We see some amazing possibilities for synergies for CBL in inviting someone of the caliber of Merrill 1. Fernando Chairman Dilmah to its board, perhaps even offering Dilmah some equity in an export division or forming a separate export company, who could help with establishing relationships with some of Dilmahs retailers and distributors in Australia. One way or another, the use of a different model t o fast track export market expansion is advisable. 5. Managing Indian market entryThis is the second greatest challenge facing the company. India is an amazingly dissimilar market to Sri Lanka despite certain cultural similarities. It is fragmented with over 15 million retail entities, the largest number in the world. The organized retail sector in India is only 3%. However, over 51 % of its population is under 25 years of age and the fastest growing sector is the retail high-end supermarkets -expected to grow over three fold in the next five years (from US$8 billion to US$25 billion). Beginning with three malls in 2003, India had 25 by 2005 and is building 200 more. The pace of change is phenomenal. It makes sense to enter this high-end retail Focus on core group competencieslRefocus on Sales and MarketingCBLs passion for quality, capacity to build brands and technological and production innovativeness are great competencies to be retained. Skills like marketing and sales are alwa ys unstable. Such skills are in demand, pressures are great and often new challenges are looked for in different cycles of growth. No proper product management system or category managementis in place. It is important to have some depth to the marketing department. And while CBLs success speaks volumes for the capabilities of its current Director of marketing there is a need for a diversity of approaches and opinions so that marketing efforts do not grow stale. Key mid level appointments need to be made. Customer intimacy Product leadership / Managing brand TOMIn spite of CBL making all the right moves, and succeeding in achieving higher oodles than Maliban in most of the consumer research categories (see chart below), Munchee is still behind in brand Top-Of-Mind (TOM) recall. This is despite Munchee having strong market noise levels in share of go and especially with the competition making so many mistakes. Part of the gap between Munchee and Maliban in top of mind recall can be explained by the long history of Maliban as a market leader, and that it was the dominant player for a very long time. Part of the gap between Munchee and Maliban in top of mind recall can be explained by the long history of Maliban as a market leader, and that it was the dominant player for a very long time.